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redpepper is a creative agency and Innovation Lab. We started evolving in this direction years ago, when agencies everywhere were trying to understand how to keep up with changing technology. This was our way of diversifying. We knew the ever-changing marketing landscape was not something to try to tame, but to make friends with, and to help others do the same by teaching them how to more creatively do business within it.
Looking back on what definitely felt risky at the time, we have zero regrets. What we do have are more opportunities to help our clients by applying our creativity in meaningful ways, which is all we really ever wanted to do in the first place.