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We started StoryHook because we believe in the power of stories, and because we are driven and convicted by our desire to create meaningful content.
When we took a closer look at the way traditional marketing and advertising were done, we saw a process that was rigid and lacked meaning. It was about big proposals and lofty promises, but often overlooked the thing that brands needed most – storytelling. We knew stories needed to set the tone of our business – in the way we met with clients, built websites, shot video, wrote copy and interacted with brands.
Our story started with discontent, but that’s not where we’re at now. We’ve seen courageous brands step up and own their story, embrace their weaknesses and better understand their strengths. This is the best part of our job – telling stories and making marketing meaningful.