Shaping University Brand with User-Centric Urban Architecture Strategy
In the creation of the TOD-IS-RUR brand, we developed a brand strategy for the University of Antwerp that reflects the importance of user experience within urban architecture and transportation.Focusing on the user experience in the context of architecture, our aim was to create environments that are functional, intuitive, and aesthetically appealing to users. Based on in-depth research and an analytical approach, we conceptualized a brand that synthesizes the key aspects of urban planning and mobility.
This collaboration allowed us to bridge the gap between theory and practical application in the real world. Our ultimate goal was to shape a brand that is not only relevant and recognizable but also clearly communicates the networks mission and vision, thereby establishing a strong and enduring visual identity.
This was our second exceptionally successful collaboration with the University of Antwerp and the academic community.
