Crafting Luxurious Sales Books for High-End Presentations
Design and copywriting for a high-end coffee-table book for sales presentation.The challenge
Gallery is a specialist contractor renowned for delivering exceptional services to the highest standards in residential refurbishments and maintenance, specialising in super prime residential refurbishments in and around London.
They required a high-end brochure for an upcoming pitch for a Holland Park project worth around £xxxx to showcase their completed projects and illustrate their exceptional quality of work and detail-oriented attitude.
The solution
Instead of a brochure, we proposed a one-off image-led book with a coffee-table feel in a grey book cloth slipcover, personalised with the clients address in silver foil blocking. The books end-papers and matching ribbon further enhanced the upmarket feel.
This was so well-received by the architect and his client that Gallery asked us to adapt the book to a generic brochure whilst retaining the luxurious approach.
