Tafanin Branding Agency Overview
Number of Employees
$1,000 - $10,000
Average Hourly Rate
Usually we say, negative space, emptiness in a design or white space (often called, even if not white) is way more crucial than the stuff that’s in it. Space draws attention to the content, separates it from unrelated elements around it, it gives your eyes a resting place. Negative space is as much an element that your attention has to deal with as positive elements, be it a picture or simply typeface. While filled up space feels disconnected from the visual material it surrounds. A lack of white space confuses and overwhelms the viewer, which is likely to get turned off.
At tafanin, we embrace white space, we value it, because in its minimalistic understanding it gives us room to focus on what is important in your design. Your brand should always be the focus, it should speak for itself without unnecessary elements that create distraction and confusion. Please, love it with us!