Truly Inc. Overview
Number of Employees
$10,000 - $25,000
Average Hourly Rate
We do not believe in brainstorming and you will never find us carelessly tossing out ideas for how to spend your money. Everything starts with research and insights. Why? Because throwing ideas at the wall - even when it’s a few dollars here and there - adds up quickly. And usually, that money goes to ad platforms. If you aren’t making sure you are on the right platform, talking to the right audience with the right message, you may as well just write Facebook a check and walk away. In order to make our dollars work harder, we need to figure out the answer to who, what, when, where and how.
Our approach is simple and has been honed over 20 years. First, we dive into the data - understanding your audience, their culture, your industry, your competitors, how what's happening in the world will affect how you are received.
After nearly 20 years of honing our insights process, we can safely say that the time spent on this phase will save you many many thousands (and in some cases tens- to hundreds-of-thousands) of dollars in the later phases.
Every strategy is unique (just like you and your customer), but will include some combination of relationship- and growth-building tactics. We focus on three major areas: brand publishing, influencer relationship management, and customer engagement and community development through social channels. Though many agencies say they are different, we actually are. Our strategies are developed through research and insights and bespoke to your particular audience.
This ‘social’ toolbox is filled with tactics that will help you grow loyalty, increase retention, amplify word of mouth, lower your acquisition costs, and increase customer lifetime value.