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Digital Marketing Project for Health Care Company

BOE Marine

Client:
BOE Marine
Industry:
Health Care
Location:
United States
Challenges
Although the brand has a niche-centric approach, they approached WebSpero with the following challenges:

  • Create and expand brand awareness
  • Optimize website for SEO

    Approach

    Visitors were using model numbers of products while searching, and since the products weren't using this keyword in their product titles and descriptions, it affected the search results. Therefore, we changed the copy of all product pages using model numbers within the titles and descriptions.

    The clients website had a great search option, but it failed to capture the right customer queries. We changed that and fixed navigation issues, so visitors now go to pages similar to their search if the product wasnt available. This improved user experience as well as search results.

    Made structural changes to the website following Googles quality checks. Also, we fixed issues with page duplication, which helped optimize the crawl budget.

    We observed that the BOE Marines audience didnt purchase impulsively. Rather, they loved to educate themselves about the product line. This information helped us create blog posts (Product instructionals, product comparisons, etc.) and run other content campaigns that helped the ToFu visitors.

    We reduced the bounce rates by fixing issues with filters and improving the overall structure of the brands website.

    Magento was the platform for BOE Marines website. Our SEO experts and web developers teamed up to make the necessary optimizations that helped bring it to the first page of search results.

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