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Digital Marketing Project for Home & Garden Company
SEO Case Study Ecopest
- Client:
- Ecopest
- Industry:
- Home & Garden
- Location:
- Canada
Challenges
Limited Online Visibility: EcoPest Supply struggled to rank prominently in search engine results, resulting in limited online visibility and low brand awareness.
Targeting the Right Audience: The company aimed to attract environmentally conscious customers seeking effective and sustainable pest control solutions.
Increasing non-branded organic traffic: EcoPest Supply wanted to expand its reach beyond its existing customer base and drive organic traffic from users who were not already familiar with their brand.
Our Approach: At WebSpero Solutions, we tackled EcoPest Supply's challenges with a tailored SEO strategy. We revamped their homepage, adding sections like "Shop by Collection," "Testimonials," and "Popular Articles" to boost engagement and credibility.
Category Pages: We optimized category pages by adding FAQs and filters, enhancing user experience and search visibility.
Product Pages: We improved product pages with features like "Ask a Question," "Available Sizes," and optimized descriptions. Cross-selling was encouraged through "Related Products" sections.
Blogs: We enhanced the blog section with a "Table of Content," strong calls to action, and embedded videos for engagement. Sections like "Related Articles" and "Article by Category" were added for better navigation.
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