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Digital Marketing Project for Software & IT Services Company

122.87% Boost in Website Impressions - Case study - SEO

Client:
Glossy Escorts
Industry:
Software & IT Services
Location:
United Kingdom
Budget:
$2,000
Timeline:
6 Months
Completed:
2024
Challenges
  • Glossy Escorts Birmingham approached our SEO experts with several challenges hindering their online performance:
  • Poor internal link structure, complicating search engine navigation.
  • Competing pages targeted the same keywords, diluting ranking potential.
Unfriendly user interface leading to high bounce rates and user frustration.

Approach

To address these challenges, our team implemented a multifaceted approach focused on optimization and user experience enhancement:

Content Harmonization: We collaborated with the client to refine content and ensure each page had a unique focus, preventing pages from competing against each other for the same keywords.
Internal Linking Optimization: We established a strategic internal linking structure to guide search engines and users to relevant pages within the website.
Keyword Optimization: By conducting thorough competitor research and on-page optimization, we tackled keyword cannibalization, ensuring each page targeted unique keywords to boost overall ranking potential.
User Experience (UX) Improvements: Conversion Rate Optimization (CRO) suggestions were incorporated to enhance website usability and user journey, including optimizing page layouts, navigation, and mobile responsiveness.
Blog Optimization: We improved web blog creation and optimized existing blog posts to generate high-quality content that attracts organic traffic.

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