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Digital Marketing Project for Fashion Company

SEO Case for Unisex Fashion Brand

Client:
Paradiso
Industry:
Fashion
Budget:
$2,000
Timeline:
24 Months
Completed:
2024
Challenges
  1. Paradiso Clothing approached our SEO experts as they wanted to:
  2. Establish their brand and gain recognition in a competitive market
  3. Accurately identify and reach the right target audience.
Approach
  • As a leading e-commerce SEO agency, we implemented a result-driven strategy to tackle the challenges Paradiso Clothing was facing. Heres how we helped them become a reputed name in the market.
  • Keyword Research and Optimization: Our initial step involved a meticulous analysis of BTPIs website to identify and rectify existing issues. We uncovered several loopholes that were impacting the sites SEO performance. We resolved technical SEO issues, improved page loading speed, and optimized the website structure to enhance user experience and search engine crawling.
  • Exploiting Low-Hanging Opportunities: Conducted extensive keyword research to identify latent semantic indexing (LSI) keywords related to our target pages. Optimized pages with these keywords to enhance search engine visibility.
  • Content Enhancement: Added engaging, relevant content to both target and non-target pages. Regularly updated the site with well-researched blogs to provide value and attract organic traffic.
  • Product and Category Page Optimization: Enhanced product pages with detailed, compelling descriptions and optimized category pages by adding rich content, internal links, and schema markup for better search engine indexing.

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