Digital Marketing Project for Pets Company

Challenges

Despite providing the healthiest dubia in the nation, Topflight Dubia was experiencing some search engine challenges and approached WebSpero Solutions for the following issues:

• No Results in AI Overviews: Topflight Dubias content was not appearing in AI-generated overviews, limiting its visibility in search results. 
• Incomplete Content Coverage: The existing content did not cover key topics related to Dubia roaches and reptile nutrition, reducing engagement and search relevance.
• Limited Long-Tail Keyword Coverage: The website was not targeting specific user queries and long-tail keywords, which limited organic traffic potential and visibility in AI snippets.

Approach
To address Topflight Dubias challenges, we implemented a multi-layered SEO and Generative Engine Optimization (GEO) strategy:

• Keyword Research: Identified top-of-funnel (TOFU) keywords and long-tail queries, leveraging Googles People Also Ask (PAA) snippets to capture intent.
• Content Strategy: Created SEO-optimized, educational blogs like Can Bearded Dragons Eat Broccoli? and Male vs. Female Dubia Roaches: Key Differences with structured headings, keyword placement, and FAQs for better engagement.
• Link Optimization: Strengthened internal linking for seamless navigation and cited authoritative sources to boost trust and rankings.
• High-Quality Visuals: Used real images, custom infographics, and nutritional charts to enhance user experience and improve search visibility.