The importance of SEO is a topic often discussed but never fully explained.
We will give you the simplest answer: there are more than 5 billion internet users worldwide, which is no less than 63.1% of the global population.
With such a large potential audience, any business that wants to succeed needs to have a website prospective customers can easily find.
That's where SEO comes in and how imperative it is.
For a detailed overview of its importance, stick with us as we outline the best SEO benefits.
Table of Contents
General Importance of SEO
Search engine optimization (SEO) entails optimizing a website to rank higher in the SERPs.
But, why is SEO important?
Consider this: when was the last time you went to the second page of Google results?
Only 0.63% of people click on the second page.
In comparison, the first Google result receives over 28.5% of all clicks and the number decreases from there.
If you want people to find your website, ranking as high as possible is a must. Otherwise, you'll get lost in the shuffle and your traffic will suffer accordingly.
Luckily, there are different types of SEO and a number of methods you can use to improve your SEO and ensure your site is seen by as many people as possible.
However, there are a million things competing for your attention as a business owner.
From product development and marketing to customer service and financial management, there's always something stealing your focus.
And in today's fast-paced, digital world, it can be easy to overlook the importance of SEO.
Make no mistake: if you want your business to succeed, you need to invest in SEO. In some cases, you might even need to sacrifice the resources intended for other operations and allocate them to SEO.
1. SEO is Among the Most Powerful Marketing Tools
By optimizing your website for search engines, you're more likely to reach your target audience and earn their business.
And because SEO is an ever-evolving field, you'll always have an opportunity to stay ahead of your competition.
2. Investing in SEO Helps Save Money in the Long Run
Paid advertising can be expensive, and it doesn't always guarantee results.
With SEO, you can attract targeted traffic to your website without breaking the bank.
So if you're looking to improve your web traffic and reach a wider audience, invest in some good SEO practices. Your effort is certain to pay off down the road.
3. SEO Boosts Online Presence
If you want people to find your business when they search for relevant keywords, you need to invest in SEO.
An investment made in SEO now is an investment in your business’s success in the future.
Why is SEO Important for Business?
SEO promises long-term exponential growth by offering many benefits to businesses of all sizes, such as:
1. More Traffic
One of the primary benefits of SEO is that it can help increase traffic to your website.
However, since 62.06% of all traffic comes from mobile search, optimize your website for both desktop and mobile devices to truly witness all those traffic gains.
By optimizing your website for search engines, you can rank higher and more people will see your site.
The best part is, SEO brings targeted traffic to your site, as people searching for the products or services you offer are more likely to click on a result relevant to their search.
2. Higher Conversion Rates
Think of the conversion rate as the number of people who take the desired action on your website, whether signing up for a newsletter or placing an order.
Considering most websites have a bounce rate between 26 and 70%, a higher percentage of visitors don’t take the desired action compared to those that do.
The average landing page conversion rate is 2.35%. If you look at the top 25% of websites, the numbers increase — they are converting at 5.31% or higher.
In comparison, the average CTR on Google Ads paid search ads is 4-6% for the top results.
If your website is optimized for search engines, it is more likely to be relevant to the searcher’s intent, which means they are more likely to take the desired action.
3. Increased Brand Awareness
When people see your website at the top of search results, they will associate your brand with being a leader in the industry.
And how do you get to the top?
Sure, there are other ways you can build buzz around your brand, but SEO is the most economical and efficient solution in the long-run.
4. Improved User Experience
User experience is a crucial ranking factor.
To offer your visitors a rich user experience, your content has to be relevant and engaging and your website intuitive — by investing in SEO, you can ensure just that.
If your website is easy to find and navigate, users will stay on your site and continue using it. Having top-notch content ensures users will convert.
5. Lower Marketing Costs
Once you have optimized your website for search engines, you won’t need to spend money on paid advertising to get traffic to your site.
It also helps save money on other marketing initiatives, such as print and online advertising, as you can reach a wider audience with your message through organic search results.
Why is SEO Important for Digital Marketing?
As we just discussed, the importance of SEO for businesses is unparalleled.
But, why is it important for digital marketing?
Here are three reasons:
1. SEO is a Pivotal Part of an Integrated Digital Marketing Strategy
A successful digital marketing strategy should include several different channels, such as SEO, social media marketing, email marketing, and more.
Each channel works together to support the others and produce better results than any one channel could on its own.
2. SEO is Holistic
Just like your digital marketing strategy should be holistic, your SEO efforts should be too!
This means taking into account all aspects of search engine optimization—from keyword research and content creation to link building and technical optimization—to create a comprehensive strategy that will help you achieve your goals.
If approached like this, SEO can greatly help your digital marketing efforts.
SEO Helps Brands Stay a Step Ahead of the Competition
With millions of websites, investing in digital marketing alone is not enough.
Whether you’re a digital marketer that gives businesses an edge or you want to hire a digital marketing agency to help you stay ahead of the competition, SEO is the way to go.
Of course, the SEO benefits for digital marketing don’t stop here. It’s also important because it helps:
- Boost visibility in the SERPs
- Drive targeted traffic to a website
- Create brand awareness.
- Improve CTR and conversion rates
- Build trust and credibility
- Increase the time people spend on a website
- Reduce the bounce rate
Importance of SEO: Key Takeaways
SEO increases online visibility and helps reach a larger audience—and isn’t that what we’re all after?
Undoubtedly, it’s a crucial piece of the digital marketing puzzle as their goals are extremely similar — promotion!
By helping rank higher in search engines and driving more traffic, SEO ensures you stay connected with your target audience and gives you an edge over your competition.
Oh, and the fact it’s the most cost-effective marketing tool out there certainly doesn’t hurt!