Founded in 2001, Phase 3 is an integrated marketing services firm, simplifying the way brands connect with their customers. A commitment to ideation to execution means Phase 3 offers everything from creative, digital, marketing and public relations to small- and large-format digital, and offset prin... View Profile
Founded in 2001, Phase 3 is an integrated marketing services firm, simplifying the way brands connect with their customers. A commitment to ideation to execution means Phase 3 offers everything from creative, digital, marketing and public relations to small- and large-format digital, and offset printing. We manage the picture of projects – start-to-finish, arm-in-arm – like no other partner. View Profile
Royal Food Service is a family-owned, $200 million fresh food distributor in the Southeast. Founded in 1994, Royal prides itself on its ability to not only deliver organic, locally sourced produce to its customers, but also to extend its familial relationships to its clients, farmers, and the community.
But the company had difficulty articulating its brand narrative. As the company grew and the market became more competitive, the brand had become to be perceived as just another “big box” provider, and found it difficult to articulate their brand narrative.
Fortunately, Royal has a wonderful story to tell, from its local partnerships, to the quality of the products and service, and they chose Phase 3 to conduct a rebrand of the organization and help reposition them in the marketplace.
We worked to gain strategic insights of the market situation and the needs of the customers, allowing the agency to position Royal for long-term success.
Our project team accompanied Royal’s truck drivers throughout their daily shifts, allowing us to connect with Royal employees while observing their direct interaction with customers. We then conducted 25 qualitative in-depth interviews, not just with Royal organizational leadership, but also with the customer segments as well including local chefs, schools, and corporate customers.
The research insights showed that customers looked to Royal to provide specialized expertise, and that the company’s community focus was important to customers as well. These audience insights showcased a wide range of desires among Royal’s target customers that would yield strong direction for communications, and for telling the Royal brand story in a new and compelling way.Building on those critical insights, we developed a new brand position centered around the theme With Produce, It’s Personal, a narrative that reflects how Royal has grown to rival national suppliers while remaining true to its values and relationships.
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The Story-Gray Digital Group is a full service digital marketing agency based out of San Antonio, Texas, with offices in Austin, Texas and Greenville, South Carolina. Situated off the San Antonio River Walk in the city’s burgeoning downtown tech hub, this brainchild of two native sons has grow... View Profile
The Story-Gray Digital Group is a full service digital marketing agency based out of San Antonio, Texas, with offices in Austin, Texas and Greenville, South Carolina. Situated off the San Antonio River Walk in the city’s burgeoning downtown tech hub, this brainchild of two native sons has grown from humble beginnings in 2000 into a responsive, reliable partner for clients across the country. Gray Digital Group now specializes in executing digital marketing operations and special projects for large national health systems and small to medium-sized businesses, law firms, and non-profits.Our Mission and Vision-We are website building, app-coding, SEO taming, PPC-planning friends who combine creativity, technology, and digital savvy to develop innovative strategies for our clients. We don’t take breaks from building our team’s knowledge arsenal; we don’t cower before challenging projects with limited budgets; and in the end, we help our clients expertly wield cutting-edge solutions that make an impact. View Profile
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United WebWorks is your premier, full service, web development and internet marketing company driving new leads to your enterprise. No one really wants a website or a Facebook page. They want more leads, sales, donations or more of something else. We get it. We listen. We learn about your audience,... View Profile
United WebWorks is your premier, full service, web development and internet marketing company driving new leads to your enterprise. No one really wants a website or a Facebook page. They want more leads, sales, donations or more of something else. We get it. We listen. We learn about your audience, what their pain points and desires are. We provide content and design that speaks to them and encourages them to take revenue generating actions. At United WebWorks we are taking lead acquisition and lead nurturing to the next level. Are you ready? View Profile
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