MMGY Global is the world’s largest integrated marketing company specializing in the travel, hospitality and entertainment industries. With nearly 40 years of experience within the industry, we offer services across all marketing channels in multiple markets throughout the world. Today, we repr... View Profile
MMGY Global is the world’s largest integrated marketing company specializing in the travel, hospitality and entertainment industries. With nearly 40 years of experience within the industry, we offer services across all marketing channels in multiple markets throughout the world. Today, we represent six brands with one goal: to inspire people to go places. View Profile
SITUATION Under pressure to embrace the Washington, D.C. experience off of the National Mall, Destination DC (DDC) launched a new advertising campaign and microsite, DC Cool. As DDC grew more confident that thematically DC Cool was resonating across audiences, they recognized the need to reimagine the campaign and relaunch Washington.org.ACTION It was critical to build a user experience centered on content-first strategy. By creating a content road map as a lead artifact to drive the project, we armed our UX team with the proper tools to design intuitive user paths for core audiences through fluid navigation. We created custom paths supported by highly relevant content to drive engagement and higher conversion rates. Our understanding of users’ behaviors and preferences shaped the approach to organizing partner listings, UGC, events, social media sharability and related or sponsored content.
FOCUS ON NEIGHBORHOODS
A major strategic shift was making the DC neighborhoods the hero of the site. The video below shows how a user can navigate and explore the unique neighborhoods via landing pages filled with editorial content supplemented with videos and UGC visuals.
AN EVENTS SECTION THAT WORKS
We evolved beyond the promotional carousel and traditional calendar, opting for more diverse methods to create visual interest on the page. In the events section, we can showcase a featured event and provide suggestions for further exploration by using editorial content and displaying upcoming events. An option to search by category and neighborhood is also available.
RESULTS
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We are a full Service Advertising & Marketing Agency, Incorporated at Dubai World Central (DWC), the hub of the World EXPO 2020. We offer complete marketing and advertising solutions to many local and multinational clients with a 360 degrees communication approach. View Profile
We are a full Service Advertising & Marketing Agency, Incorporated at Dubai World Central (DWC), the hub of the World EXPO 2020. We offer complete marketing and advertising solutions to many local and multinational clients with a 360 degrees communication approach. View Profile
A glimpse of our activations and other works
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For 20 years, businesses of all sizes and shapes have approached us to add the power of our ideas to their ideas. We are a full fledged light weight agency who pack a heavy weight punch into everything we do. We have been constantly relied upon to bring dynamism and innovation to every day concepts.... View Profile
For 20 years, businesses of all sizes and shapes have approached us to add the power of our ideas to their ideas. We are a full fledged light weight agency who pack a heavy weight punch into everything we do. We have been constantly relied upon to bring dynamism and innovation to every day concepts. Our super-fast turnarounds combined with our made to measure solutions have constantly generated results. View Profile
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We are are PR, social media and digital communications agency. We understand the Middle Eastern and African markets and we can support you with your initiatives in this market.We work across various vertical industries and we can provide you with the support based on your requirement. View Profile
We are are PR, social media and digital communications agency. We understand the Middle Eastern and African markets and we can support you with your initiatives in this market.We work across various vertical industries and we can provide you with the support based on your requirement. View Profile
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Pulse is a premium digital agency in Dubai that helps clients to unlock the potential of digital marketing solutions in UAE/ MENA, founded by a group of digital professionals with more than 20 years of combined expertise of handling major projects from conception to delivery for large organizations View Profile
Pulse is a premium digital agency in Dubai that helps clients to unlock the potential of digital marketing solutions in UAE/ MENA, founded by a group of digital professionals with more than 20 years of combined expertise of handling major projects from conception to delivery for large organizations View Profile
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Harness the power of integrated communications from an award-winning agency to elevate your brand above all competition and improve your bottom line. With operations in the UAE, UK and Brazil iHC is a one-stop-shop for marketing: PR, Social Media, Online Advertising, Content, Event Marketing View Profile
Harness the power of integrated communications from an award-winning agency to elevate your brand above all competition and improve your bottom line. With operations in the UAE, UK and Brazil iHC is a one-stop-shop for marketing: PR, Social Media, Online Advertising, Content, Event Marketing View Profile
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Based of our Dubai Media City, ICS is a global consortium providing marketing communication and localization services to organizations requiring integrated communications. Using latest technologies like automated workflow processes conforming to LMM Level-5, ICS brings you unique advanta... View Profile
Based of our Dubai Media City, ICS is a global consortium providing marketing communication and localization services to organizations requiring integrated communications. Using latest technologies like automated workflow processes conforming to LMM Level-5, ICS brings you unique advantages of superior quality service, on-time delivery and competitive prices. Our integrated services include: - Advertising and Brand Building - Digital Marketing - Localization (Adaptations to local language and culture) ICS has been servicing clients for over 10 years with a captive infrastructure operating out of Asia with over 70 committed specialists and associate offices in 33 cities across the world, thereby allowing access to over 300 professionals. With an efficient team of professional advertising gurus, creative writers, graphic designers, native in-country language specialists, marketing experts and project managers, ICS ensures adherence to your most demanding requirements. View Profile
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PAZ Marketing offers public relations consultancy, social media planning and events management across the Middle East. Founded in Dubai in 2007, our operations grew from a 2 member team to 10+ professionals representing some of the region’s hottest brands including global automotive, lifestyle... View Profile
PAZ Marketing offers public relations consultancy, social media planning and events management across the Middle East. Founded in Dubai in 2007, our operations grew from a 2 member team to 10+ professionals representing some of the region’s hottest brands including global automotive, lifestyle and fashion brands in addition to some of the region’s hottest technology start-ups. Through a network of strategic alliances in Kuwait City, Beirut and Cairo our clients enjoy unrivaled regional presence. View Profile
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MasterMind PR & Communications is a division of Dubai-based business consultancy, MasterMind Business Consultancy. We offer a wide range of PR, Marketing & Communications consultancy services for both B2B as well as B2C Clients. As a full-service PR & Communications consulting firm,... View Profile
MasterMind PR & Communications is a division of Dubai-based business consultancy, MasterMind Business Consultancy. We offer a wide range of PR, Marketing & Communications consultancy services for both B2B as well as B2C Clients. As a full-service PR & Communications consulting firm, we partner with our clients to deliver solutions that help solve their most complicated needs. Utilizing decades of industry experience and functional expertise, MasterMind PR & Communications goes beyond the norm to develop new insights, drive results, build your brand and help grow your business. We focus on what is important and take a highly effective and creative, yet practical approach that delivers the results clients want.Our core expertise is generating extensive, cut-through publicity for brands to help them be heard and seen, but we also offer a full range of other services including Social Media Management, Influencers and Bloggers Outreach, Events and much more. Keen to know more? Get in touch with us today, we’d love to hear from you! View Profile
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Red Impact (RI) is an independent Saudi advertising agency based in Jeddah. Since our humble beginnings in 2007, we have been constantly growing and building a solid client base. Our team is built on knowledge and a pin-point understanding of the local market which gives us the platform to provide o... View Profile
Red Impact (RI) is an independent Saudi advertising agency based in Jeddah. Since our humble beginnings in 2007, we have been constantly growing and building a solid client base. Our team is built on knowledge and a pin-point understanding of the local market which gives us the platform to provide our clients with SPOT ON IDEAS that WORK LOCALLY; while you, our clients are SPOT ON when you choose to work with us. View Profile
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We’re Splash: the creative technology company that unleashes creativity for everyone, everywhere.We work with some of the world’s best-known companies and brands and their creative and media agency partners, to originate, adapt and deliver effective creative communications across all cha... View Profile
We’re Splash: the creative technology company that unleashes creativity for everyone, everywhere.We work with some of the world’s best-known companies and brands and their creative and media agency partners, to originate, adapt and deliver effective creative communications across all channels and borders. Our creative technology platform enables us to do this efficiently, at speed and at scale.Our offices in London, New York, Los Angeles, Portland, Amsterdam, Dubai, and Singapore serve the world’s largest brands and bridge the gap from concept to delivery. View Profile
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let our work speak for who we are. a young live communication agency that is full of passion to deliver to highest standards, undeterred by scale and size of challenges.it is this determined approach that won us the biggest brands as clients, the most coveted industry awards as testimony of our succ... View Profile
let our work speak for who we are. a young live communication agency that is full of passion to deliver to highest standards, undeterred by scale and size of challenges.it is this determined approach that won us the biggest brands as clients, the most coveted industry awards as testimony of our success.entourage means people around you. people you can trust. we take pride in building partnerships that help deliver effective integrated communication solutions anywhere in the middle east. welcome to our home online. View Profile
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Digital-First Agency | Member of ‘Agency of the Future’ at Google | Supported by H.H. Sheikh Hamdan Innovation Incubator | Official Digital Trainers at Google Digital Academy UK, PWC Digital Academy Dubai & Emirates Academy View Profile
Digital-First Agency | Member of ‘Agency of the Future’ at Google | Supported by H.H. Sheikh Hamdan Innovation Incubator | Official Digital Trainers at Google Digital Academy UK, PWC Digital Academy Dubai & Emirates Academy View Profile
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