Eight central London boroughs have come together under the umbrella of Central London Forward to progress a sub-regional project which addresses some of the main issues at the heart of the London construction industry.
- Improve the volume of Central London residents applying for jobs in the construction industry
- Reduce the number of unemployed Londoners in key developments across the Central London area
- Shake the current misconception of the construction industry (labourers in hard hats)
The identity re-positions construction from a ‘construction = labourer’ mindset to a ‘construction = wide variety of open opportunities’ mindset. The common misconception is that anyone who works in construction is a white, male, hard-hat-wearing labourer.
The truth is far more diverse – we wanted to show that anyone can work in the construction industry. The campaign shows everyday people in their everyday local surroundings around London. The effect is a relatable message that makes candidates think “that could be me”.
Multi award-winning designer and lead strategist. With 15+ years of experience, Vicki works closely with clients to ensure their brand and strategy meets the business needs.
8+ years in strategic branding/communications agencies with international experience across a wide range of sectors. An expert in creating consumer-relevant brand and marketing activities for global brands including Informa and Skoda.
Award-winning designer with 10+ years experience in designing and strategically positioning brands for clients such as Virgin, Nokia, Waitrose and EY. Highly skilled in brand identity and brand strategy to improve businesses all shapes and sizes across the globe.
8 years experience as a branding designer with an additional flair for creative digital design. Alice has successfully delivered recognisable and memorable branding for businesses of all sizes including Informa, Greene King and Waitrose.
An expert in ensuring brands of all sizes are communicating cohesively across all touchpoints with a flair for illustration, video and design for digital experiences.
Deep knowledge of how to communicate within the marketing spaces of social media and PR, driving leads and increasing market reach. Also our resident copywriter.
An experienced and highly-organised client manager, with a focus on relationship building and collaboration. Bianca works closely with our clients to ensure that all branding and digital projects fulfil the brief and are delivered to time and budget.