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Sean “P Diddy” Combs and his team at Revolt TV approached Crafted with the challenge of overhauling their existing site with something more visually and conceptually appealing to today’s Millennials.A fully responsive, User-generated, collaboration platform was designed to bring the younger audience further into the picture by giving them a voice of their own when it came to expressing themselves and their favorite artists. Users are simultaneously given social tools to author their own news articles on Revolt.tv while customizing their own content consumption experience.

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Custom package design for The Hop Concept.

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filming interviews for our clients

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BEHIND THE LENS - INSIDE THE STORY
In 2016 Panasonic released a revolutionary camera called the GH5. Thousands of filmmakers, hobbyist, prosumers, and families utilized the powerful video capabilities to transform the way they captured their films, vlogs, memories, and videos. CRFTSHO fell in love with the camera as it added tremendous benefit to our arsenal of story tools. We began sharing our experiences with Panasonic’s GH5 on YouTube in an educational vlog format.



As we prepared for a particularly challenging shoot we decided to test the GH5 image quality against that of our RED cameras. The results were outstanding. The video landed online went viral (within the filmmaking community). This caught the attention of Panasonic’s Director of Marketing. He reached out to us and several NDA’s later we were commissioned to create a video showcasing upcoming firmware which would again change the landscape of filmmaking.
The 2.0 version of their firmware would allow users to film on anamorphic lenses in an impressive 6K high-resolution format. We knew immediately that a simple camera test would NOT tell the real story behind this remarkable innovation from Panasonic. So we approached the concept from a pure filmmaking standpoint; we crafted a narrative science fiction, adventure film called “Heirloom”.
Operating within the budget while keeping production values as cinematic as possible became quite a challenge as we did not just want to settle for a single location – the script and story needed Indiana Jones meets Mad Max style adventure, which meant it needed extremely unique locations. Luckily, the state of Alabama has some of the most diverse and unique locales for filming. We crawled through dusty caves carrying a lens worth $70,000. We filmed in the auburn tinted, rust covered home of tetanus. We borrowed time a set originally built for Tim Burton’s “Big Fish”. We made an 8-minute epic.
 

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• It provides an effective way to extinguish and store a partially consumed item for later use or disposal. Consumers save money and the environment by storing items for later use or disposal.


• Prevents Oder and Ash debris from mixing in with new items in the storage area.


• RoachRails can be different colors, characters, etc. (endless ideas)


• Airtight and child-resistant.


• Safe and easy to use.


• Watch Video https://www.youtube.com/watch?v=C6BKNrvYreQ

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Absolute Web was tasked with customizing the user interface and user experience on the website.
This project has two parts:

1. B2C online store


2. B2B for professionals and salons

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Full video: https://vimeo.com/271537228

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Video production for Thomas J. Henry Super Bowl ad. Watch the full video here.

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Bellevue University asked us to create their backdrop and graphics for their graduation ceremonies. The following is a wide backdrop created in three layers and pole mounted. Our graphics department can print up to 47 feet wide on just about any surface. 

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Groove Jones is proud of the work we did on the McDonald’s V-Artist experience for the 2016 SXSW Festival in Austin Texas. The activation was voted the #1 VR experience at this year’s festival and the results were amazing.
“They over-delivered.”
– DeLu Jackson, McDonald’s Vice President Global Digital
McDonald’s – The Top VR Activation at SXSW

Groove Jones is proud of the work we did on the McDonald’s V-Artist experience for the 2016 SXSW Festival in Austin Texas. The activation was voted the #1 VR experience at this year’s festival and the results were amazing.
“They over-delivered.”
– DeLu Jackson, McDonald’s Vice President Global Digital
 
Video Player



 

Positioned right outside the front hall of SXSW, the McDonald’s Loft showcased the V-Artist experience and ran for the duration of the show.
“People lined up to participate. Their amazing work resulted in a lot of press about the Happy Meal VR experience. The number of articles that came out of it, the positive sentiment, and the social sharing tweets were great. It was rated one of the top experiences at South by Southwest.”
– DeLu Jackson, McDonald’s Vice President Global Digital

Participants have access to several different types of creative tools, a paintball shooter, a laser-guided color etcher and a paintbrush that allows you to paint in 3D space in front of you. Along with these awesome tools, you have a palette controller, giving you access to a wide range of colors to have fun with.


Real-Time Social Sharing
How does a person share their VR experience with their friends? Groove Jones integrated components of our “Groove Tech” platform that allows participants to take photos of what they are doing in VR and we sync them up with cameras that are filming them in real-time. Once they take off the headsets, participants can walk over to the kiosks and can share them on their own social channels.

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Back in the day, before the on-line shopping, trading had been a physical experience. It was based on relations and trust. This trust had been weakened when more and more unfair sellers started to use the Internet to scam buyers. But thanks to the blockchain technology this problem can soon be dealt with. That’s because it evaluates the participants’ transactions and previous activities related to buying and selling. That’s the power of the blockchain technology right in your fingertips!
Full project: 
https://www.behance.net/gallery/72532085/Monetha-blockchain-technology-on-line-purchases
CreditsClient: MonethaProduction: BluBlu StudiosCreative Direction: Monika Kurek, Jarek NowakArt Direction: Monika KurekScript: Jarek NowakExecutive Producer: Jarek NowakAnimation & Illustration: Jagoda Klaczyńska, Ewa Baran, Miłosz Kokociński, Piotr Krzyżykowski, Jagoda Kaleta

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The Adams County Suicide Prevention Coalition reached out to Media Development in 2017 to help them establish their brand. Media Development designed the logo, presentation templates, website, as well as produced multiple PSA commercials for Broadcast and Digital.www.acsuicideprevention.org

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A video produced on behalf of Belluscura for their Crowdcube funding page showcasing their X-PLO2R medical device. This video features a variety of creative elements including custom-filmed footage, motion graphics, licensed music, and stock footage. Watch the video here:   https://youtu.be/vAyrRGtYzxY

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We’ve helped NGOs like TheRules.org promote global activism; crafted training materials for UN Peacekeepers; helped hedge funds capitalize on a good idea; contributed dozens of hours of documentary television to the world’s best broadcasters; even worked with publishers like Penguin to get buzz going for new book releases. At the heart of every piece we do is a story: an epic big or small.

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We created a full brand strategy including front-end site design, photography, and marketing strategy that was tailored for ease of use for their customers while representing the heart of their brand: a beautiful family story of impeccable and timeless design.

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A little paper goes a long way. Stylish removable wallpaper for the urban home.





https://www.luminoustudios.com/projects/chasingpapercouples

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The Brand Challenge:Shentel, headquartered in Edinburg, Virginia, is a provider of phone, Internet and cable services to rural communities. Recently, they have made acquisitions of two cable companies in southern Virginia and West Virginia. Research showed that consumers in the acquired markets were very skeptical of Shentel staying long term. There had been a track record of companies entering their market, only to exit very quickly.The Solution:We created a new brand strategy for Shentel that included a Vision Statement, Mission Statement, Positioning Statement and Brand Promise. The Brand Promise was “Making Deeper Connections.” Deeper connections with the customers and deeper connections with the communities that they serve. The expression of the Brand Promise, which is used in marketing communications, is “Always Connected to You.”As a “symbol of re-evaluation,” we contemporized the brand logo.The new logo conveys energy and connectivity via the multi-colored lines moving in tandem (representing Shentel, the communities and the customers). The orange and gold colors reinforce the genuine and reliable brandpersonality traits. The slate blue represents strength of the brand.

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We created a video series of RJPs (realistic job previews) for Domino's Pizza at various levels in the company.  We covered stories in the stores themselves, the corporate headquarters and the supply chain - even the equipment/ingredient delivery truck drivers.  You can view a short sample here:  https://vimeo.com/294625590

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Location intelligence platforms often feel overwhelming in practice, so Cuebiq turned to Rule29 to tell their story. We produced a wide variety of materials ranging from their website, presentations, environmental pieces and more. In addition, we created a powerful and intuitive UX/UI design for their SaaS platform, designed to present high-level data analyses that could be easily understood and evaluated, no matter an individual’s technical skills. 
Along with the updated platform design, we had fun creating a comic book for the Cuebiq sales team that broke down the value proposition of their Clara product and additionally served as a memorable leave-behind piece. Working for the largest location intelligence database in the United States and their vibrant brand was a fantastic experience.

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Afflecto drove a 62% increase in leads year-over-year by developing a marketing program that incorporated an enhanced paid search strategy, social advertising, radio and a referral program.

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Link to video: https://vimeo.com/256445919With professional cameras and production equipment recently becoming incredibly powerful in terms of quality of image, but also smaller than ever before, and more affordable, we know high-quality productions can be produced by us with our professional skills and they are affordable, and so should you.
If you require an authentic and purposeful film, we can professionally work with you to ensure your story or video is created with purpose and to engage customers. Whether a short film for your business, a commercial for television, or an organization training video we can purposefully support your company.
Video Production Inquiries and Requesting a Quote
To request a quote, please call 415 408 8549 or email [email protected] We look forward to hearing from you.

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Arby’s is the second-largest sandwich restaurant brand in the world with more than 3,400 restaurants in seven countries.

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A thematic shoot we curated and executed for Sound Tea's social media and website

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https://sparksight.com/portfolio/avts-event-highlight-reel/Get ready to be amazed at The WOW Factory—an innovation laboratory by Sony that immerses you in cutting-edge creative and technological concepts developed with a spirit of open-minded and unbridled experimentation.At the SXSW Interactive Festival, a breeding ground for new technologies and creative ideas, Sony introduced its latest prototypes incorporating cutting-edge technologies, as well as projects that are still in the development stage.Visitors were able to enjoy and experience the interactive and entertaining exhibits showcased by Sony, which focuses on developing products that exist at the closest point of contact with its customers and resonate with them at an emotional level, and on placing those products in the hands of customers around the world.Behind the scenes with Sparksight: https://sparksight.com/blog/sxsw-recap-sony-wow-factory/https://sparksight.com/blog/sxsw-sony-wow-factory/

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A promotional video for a storied Boston financial firm.

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VIEW THE SITEINTRODUCTION
Mercado Little Spain in the newest venture from renowned chef, entrepreneur, and philanthropist José Andrés, and his first ever in CMYK’s hometown of New York City. Andrés has restaurants all across the globe and is well-known for his charitable work throughout Latin America, Africa, and the United States, and so we made sure to provide him with our warmest of welcomes—that is, a beautifully designed website, of course! Comprised of more than 35,000 square feet of indoor and outdoor space in the newly constructed Hudson Yards neighborhood of Manhattan, Mercado Little Spain is a food hall unlike any other, with numerous restaurants, bars, and a sprawling marketplace that all focus on the unique culinary history of Spain, jamón and all.
WHAT WE DID
Andrés’ ThinkFoodGroup came to us with a massive amount of design collateral, including unique logos and brand guidelines for each individual restaurant and bar, stylized design elements reminiscent of Moorish tile, and fonts and typeface, and asked us to coalesce these varied pieces into an approachable and beautiful whole. Partnering with the fabulous team at BentoBox—a new content management system that specializes in restaurant websites and content—CMYK took these patterns, signs, and colors and used them to evoke the style and passion Andrés’ project, so that the digital home for Mercado Little Spain truly becomes an extension of its physical space.Realizing that the website would also serve as a visitors’ guide for the marketplace, we also designed and developed a fully interactive map for people to both plan their trips from home and guide themselves within the hall using their mobile devices. And finally, as with all our web projects, we also made a point of designing and developing in full compliance with ADA rules and regulations, so that the site is user-friendly and accessible to all. 

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This 65-acre new community is one of the largest and most dynamic housing projects in the San Francisco Bay Area and will include retail, housing, and acres of new parkland and marinas. Radiant developed the brand for this community, positioning Brooklyn Basin as a new and contemporary neighborhood that brings the waterfront to life. To support the brand rollout, Radiant also produced a video featuring interview segments describing the project vision and clips showing how this new waterfront community will contribute to Oakland’s future.We also created a video for this project. Click this link to view: https://www.youtube.com/watch?v=hTHuC9juFR4&feature=youtu.be

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Wedding and Corporate Retreat Venue.

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Rebranding of a Premier IBM Business Partner that wanted to transition from a local IT provider, to a global technology giant.