Best Virginia Creative Agencies Of 2019

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In the spring of 1998, an F3 tornado with sustained winds nearing 200 MPH swept through Nashville, Tenn. The tornado tore through the downtown area before continuing its path of destruction through East Nashville. The destruction caused by the tornado presented an opportunity not just to rebuild East Nashville, but to reinvigorate and rebuild the area to something more than what it was. The city partnered with the AIA on a Regional/Urban Design Assistance Team (R/UDAT) program aimed at creating a recovery and revitalization plan for East Nashville. Close to 20 years later, many of the guiding principles developed by the R/UDAT are evident in the now-thriving neighborhoods of East Nashville.

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Problem
ReferralMD was in need of rethinking the design of it’s software UX/UI as well as its public website. This would require hundreds of interface designs for the software system alone.
Solution
FuseLab Creative developed an entirely new corporate brand identity and detailed style guide that was used to create a simple, yet extremely efficient user flow for doctors and medical professionals to better manage their patient referrals, all from one dashboard of information.
Outcome
ReferralMD is now one of the fastest growing physician relationship management systems in the country and has been formally endorsed by Cedar Sinai Medical Group.

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SITUATION Under pressure to embrace the Washington, D.C. experience off of the National Mall, Destination DC (DDC) launched a new advertising campaign and microsite, DC Cool. As DDC grew more confident that thematically DC Cool was resonating across audiences, they recognized the need to reimagine the campaign and relaunch Washington.org.ACTION It was critical to build a user experience centered on content-first strategy. By creating a content road map as a lead artifact to drive the project, we armed our UX team with the proper tools to design intuitive user paths for core audiences through fluid navigation. We created custom paths supported by highly relevant content to drive engagement and higher conversion rates. Our understanding of users’ behaviors and preferences shaped the approach to organizing partner listings, UGC, events, social media sharability and related or sponsored content.
FOCUS ON NEIGHBORHOODS
A major strategic shift was making the DC neighborhoods the hero of the site. The video below shows how a user can navigate and explore the unique neighborhoods via landing pages filled with editorial content supplemented with videos and UGC visuals.
AN EVENTS SECTION THAT WORKS
We evolved beyond the promotional carousel and traditional calendar, opting for more diverse methods to create visual interest on the page. In the events section, we can showcase a featured event and provide suggestions for further exploration by using editorial content and displaying upcoming events. An option to search by category and neighborhood is also available.
RESULTS

• DOUBLED ORGANIC TRAFFIC YEAR-OVER-YEAR


• UP 7.5 MILLION PAGE VIEWS YEAR-OVER-YEAR


• UP 2.3 MILLION UNIQUE SITE VISITS YEAR-OVER-YEAR RECORD SETTING TIME ON SITE & REFERRALS

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Happylocate, India’s first One Stop Relocation Platform, was conceptualized to reform the way India relocates.Concept and Animation by Akartha