Airbnb allows people to lease or rent out short-term lodging such as vacation rentals, apartment rentals, or hotel rooms.
In fact, the company doesn’t own any lodging. They are just a broker and receive commission from guests and hosts of every single booking.
3,000,000 lodging listings in 65,000 cities and 191 countries. Airbnb disrupted the entire hospitality industry.
A new logo and identity was created in 2014 by DesignStudio.
The pink Airbnb color is called rausch. The HEX color is #FF5A5F.
Airbnb is written in a slightly modified LL Brown typeface.
The below logo was birthed. It stands for four things: People, Places, Love, and Airbnb:
The symbol revolves around the fundamental human need of belonging. It represents the shared values of the Airbnb community.
The logos flowing lines could morph into any shape. It can belong at anyplace, or on anything.
It is flexible. It is symbol for those whom yearn to seek adventure. Perhaps traveling to a remote south African village to camp amongst lions and share campfire tales.
Perhaps finding a world famous underground dance club, hidden down a narrow corridor in a town of Italy.
Life is about adventure.
And Airbnb wants their customers to view their brand as the universal symbol of belonging.
At any time.
That is what makes the Airbnb brand so successful: The company values.
The result is a masterpiece that brings the Airbnb community closer together, and churns out more experiences than ever before.
The logo feels as if it cherishes you just by looking at it. It is intelligent, and brave looking.
The logo does not win because it symbolizes the brand. It wins because it exemplifies the brand’s core values of people, places, love, and Airbnb.
And when people align their values with your brands values, lifelong relationships are born.
It seems accurate to conclude that Airbnb, isn’t going anywhere, anytime soon.
Its comfortable right where it is, which is wherever you journey to next.
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