Apple’s Dedication To Creating Separate Identities For Its Products Helps Strengthen The Brand’s Reach
Apple is a powerhouse in the tech industry. It’s a brand that started with computers and operating systems, but has quickly taken the world by storm with its powerful softwares, smartphones and technologies. You know the brand by name, as well as by its iconic partially-bitten apple logo.
It’s a brand that understands its industry, and understands how to market and brand itself. And it knows the power of good design — inside and out. That’s why it gives each of its products and services its own, partially-separated identity
From Apple Music to Apple Photos — Apple knows how to make a statement. And Apple Photos bring with it a host of powerful tools and technologies to give the company another niche to enter and conquer.
Apple Photos was first introduced in 2014, replacing the previous iPhoto application and quickly establishing itself as a comprehensive photo editing and sharing tool. It gives users the ability to create memories, share photos and create a memorable experience for years to come.
It’s packed with the powerful backing of the Apple brand and its technologies, but it stands on its own as a separate identity with its own logo that shines.
It’s much different than the Apple logo itself, though it does hold an edge of modernity and innovation in its circular design. It’s a creative and eye-catching image much like the Apple logo is, but there’s an artistry integrated here that matches the pictoral qualities of the app itself.
The Apple Photos logo is made up of a flower shape. A ring of elongated ovals swirls around in a rainbow of colors. It looks like its moving and gliding — and it’s on brand, with the image looking like the Apple loading symbol.
It’s a sleek and modern logo that puts simplicity first. Basic shapes and bright color capture a fiery and sophisticated spirit, giving off very creative and artistic vibes. And since this is an app that deals with editing and sharing photos, that edge makes sense.
This logo is a shining example of how a brand can expand its reach and authenticity through branding and design — Apple Photos is its own entity, but it’s obvious where its roots come from.
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There’s a lot that can be learned from Apple design-wise. If you want to flex your creative branding muscles, check out these logo design and branding agencies!