The Audi brand is known for its sleek designs and plush comfort. The design of their site follows this line with clean pages, broken down into sensible sections, and accented with imagery that denotes a smooth and elegant edge - an image that suits the Audi brand perfectly.
From the landing page forward the very photo-centric design draws in prospective buyers. The video on the landing page shows a classic scene that is easy to relate to, while the lower image includes editing to give the impression of speed and stability.
Several well-placed calls to action are included on the site, leading consumers to learn more about the brand, their mission, and the average price of their preferred models.
More buttons appear below the three-level vehicle showcase, encouraging buyers to find locations, promotion information, and recall information, a feature that assures buyers of the brand's dedication to their products and customers.
The News page features a design that is packed with imagery. The layout of the page draws visitors to the accompanying text excerpt from each news story, while hyperlinks prompt users to “Read More,” keeping them engaged.
A variety of feeds adorn the lower half of the page. Excerpts from Facebook and Twitter lead users to follow those accounts, while embedded images and video from both Instagram and YouTube provide visitors with yet another avenue of information on the brand, their products, and their stories.
The Audi Contact page is quite impressive. Minimal in design, it is packed with information, call to action buttons, and hyperlinks to useful material and contact numbers for those who would prefer to call the company directly.
A generous footer menu can be found throughout the entire site, providing clear and concise link text that makes it easy for visitors to find their way around. This type of menu is classic yet very popular, showing that the site enjoys a timeless appearance.
Overall, the Audi site is very well designed. The bold contrast between background and text gives visitors a pleasant UX and UI to navigate, while the imagery keeps everything tied together in the perfect automotive bundle, ensuring this is truly a top website design.