Bastide Aix En Provence

Bastide is an e-commerce site that combines a shopping experience with storytelling elements that showcases their products' natural ingredients.

The navigation is very straightforward and the navigation links are smartly separated from users' personal account and shopping cart links. The "Coming Soon" section displays the products that will be launched in the future -- this is an excellent stickiness factor that will encourage users to return to the site to see the new available products.

The main banner balances nature photography -- which speaks to the ingredients within the products -- with e-commerce elements that lead users to purchase a promoted product. The incorporation of videos is subtle, but helps bring the site to life through storytelling.

Bastide simplified the normal online shopping. However, it retains the same beautiful look and feel of the rest of the website. This easy process improves the user experience, as the checkout process can often become overwhelming. 

Items in the cart appear in a clear product thumbnail, as well as an item description, price, quantity (which can be edited), and total price. As products are added, the are separated by a thin pixel line.

Subtotal price is largely displayed, and the checkout call to action is prominent. Alongside that button is a link that allows users to continue shopping, which is helpful for those who haven't finished shopping. 

The bottom of the page features a email capture form to provide customers with first looks, exclusive offers, and special events. Users can also easily add a gift box to their purchase and send a custom message through a simple form.

The product page on the Bastide site is extremely user-friendly. Each product image has no border and realistic shadows, which make them appear as though they are standing on the background of the page, and professional photography allows the items to stand out strongly.

When the user is viewing a specific product, its information to the right of the image maintains a clean layout and highlights the origin: France. 

The Call to Action "Add to Basket" within a black button pops against the pastel page. Plus, the incorporation of video and images highlight the natural ingredients of the product and tells a story behind it. The "be informed" section introduces the Bastide team, highlighting the ideas behind the products, the manufacturing process, and adding credibility to the site and company as a whole. 

Finally, the customer reviews add transparency and honesty to each product, which play a large role in a consumer's decision to purchase a product. Overall, this is a strong product page that is easy to navigate and looks beautiful.

The product photography is big, bold and makes users feel as though they can almost touch the product. Strong photography is crucial for e-commerce sites because users cannot experience the actual products like they can in a store. Additionally, there are hover effects on the images that show the product from different angles, and custom illustrations that present the main ingredients.

Bastide uses beautiful typography throughout the site that matches the logo and brings user's attention to the messaging. Social media incorporation and blog posts add credibility and encourage users to explore the site even longer. 

Bastide Aix-en-Provence is a minimal website design in the E-commerce & Retail and Fashion & Beauty industries.