Bose Wearables Beautiful Homepage

Bose is a leader in the headphone and speaker industry, and their website is a reflection of that. The design approach for the main page is simplistic and utilizes bold colors. The layout is unique and not very common among e-commerce websites.

Every element on the main page serves a purpose. The images act as the navigation and are accompanied by the brand logo, language options, and share features.

A hover effect is used on the products, which allows users to focus on one item at a time. The products are color-coded on the main page to differentiate them from one another, and those same colors remain consistent throughout the product detail pages, cultivating a clear connection between the main page and detail pages.

There is also a very nice hover effect when hovering over "share link" -- the language dropdown disappears, and the user is left to focus only on the "share icons."

One suggestion for the Bose homepage is to use the bold font for product names, which will make copy more visible atop busy backgrounds.  

Bose Wearables Beautiful Gallery

The product detail pages on the Bose website are clean, simple, and divided by section, which lets users focus on one slide at a time.

The user is guided by notes that tell them how to navigate the page. The website also uses icons to help users understand what section they are on and where to click.

The dimensions slide is very clean with subtle animation, and showcases the dimensions of each product. 

Bose Wearables Beautiful Product Page

The gallery repeats the layout of the homepage, keeping a continuous brand style throughout the website. Users are also able to view large, full-screen lifestyle images of the products.

Bose Wearables Beautiful Product Page

A nice feature is the color option slide, which shows all colors that are used on the products. For example, the primary color of a set of headphones may be white, but there might also be aspects that are gray and blue. This function makes users aware of all colors that will be included on the product.

Bose Wearables is a beautiful website design in the E-commerce & Retail and Technology industries.