Bounty, The Quicker Picker Upper has more going for it than, well, just picking up things quick. This household staple has an iconic logo that makes it instantly recognizable and ensures any marketing tactics stick in consumers' heads.
First introduced in 1965, actress Nancy Walker repped the brand as a friendly, accessible waitress who used Bounty for all of her cleaning needs in the diner. Nowadays, the brand uses buzzy celebrities such as Olympic skier Lindsey Vonn to promote the products.
While the logo has changed slightly throughout the years, the general idea has remained the same, providing excellent recognition in an industry with really only one other competitor (looking at you, Brawny man...).
Each iteration uses circular swoops of primary colors, slightly reminiscent of a paper towel soaking up a spill from the center, stretching outwards. The bold black font pops overtop the illustration with the help of a dual outline in both white and black.
The most recent logo modernizes this idea. While the typography is still bold and capitalized, it incorporates subtle serif embellishments and takes a more italicized layout.
The sweeping colors are less stark and more fluid and gradient, playing into modern design trends. The general shape of the illustration is slightly more abstract but still retains its iconic roots, ensuring generations past and present recognize Bounty as a brand they can trust throughout the ages.