This Brochure Puts Simplicity First To Let The Properties Shine
Many times, when you’re confronted with a brochure, it’s jam-packed with information, imagery and words that fill the mind with frustration and confusion. Brands want to pack as much into these pages as possible, which can sometimes have the opposite effect on the intended audience.
But these Brookhill Properties prints do the opposite thanks to a simple, modern design — but that doesn’t mean they’re boring.
The first thing you notice when you see this brochure is the shape and cut of the design. The tri-fold design is a modern spin on a classic brochure, adding a level of classic sophistication and serene reading.
You’re welcomed immediately by the properties that are available. No lengthy text. No unnecessary description of the brand. Just some stunning, eye-catching images that make it very clear right from the getgo what you’re getting yourself into.
This design is image-focused, with the black and white photography stealing the show from the front to the back.
The classic brownstone double doors give you access to the interior, where you get to see images of the interior of the home that’s available for rent or to buy. And each image is matched with a descriptor that lets you know what room the photo was taken in.
On the back of the brochure, two large and prominent images are complemented by simple company information, which is legible and easy to read. This is where the majority of the text on the design lives, but even here its concise, clean and to the point.
If users want to read it, they can. But if not, they were still able to explore the company and its property offerings so that they can make their decision.
The simplicity here is stunning and engaging — it puts the focus on the properties and not so much on the brand. And these images are compelling enough that they turn heads and change opinions all on their own.
There’s no need for unnecessary text or explanations. They speak for themselves.
Overall, this minimal print design is very on-point, portraying information in beautiful elements to create a successful design.