This is a very straight-to-the-point website that focuses its attention on clearly displaying their watches.
The main banner displays a man wearing one of the watches, instantly telling the user who the target audience is -- practical, casual men with a strong sense of minimalist style.
Right after the banner, a huge space is dedicated to the featured products. This section gives the user all the information he or she needs to know without going into too much detail. The use of icons keeps the text minimal and is a creative alternative to bullet points. The layout's simplicity allows the Calls to Action to stand out.
Users have three easy navigation options to choose from -- scroll down, use the arrows the go from section to section or click on the menu icon to anchor themselves directly to a section. Finally, the looping video is a wonderful addition to the visuals, and polishes this eye-catching site.
In design, there are some less-than-appealing features that can acquire some unfortunate names, such as “Desktop Hamburgers” and “Extreme Minimalism." Often, these styles don't make a whole lot of sense for users. However, in this case, those small features do wonders to Bulbul Watches.
This product pages are beautifully designed. Every element speaks with elegance, including the subtle color palette, delicate fonts, and high-quality photography. These elements allow that minimal menu and vertical navigation design to suit the brand and user experience quite well. The user experience is taken to a new level with sticky navigation.
Some additional interesting features include a full-width product image, the position of "ADD TO CART" button, and eye-catching "RELATED" section.
Lifestyle images playing a large role in this site. Because of that, the product family pages show men wearing the watches in a way that allows theproduct to be the center of attention. The designer has used an overlay image of the watch, so it doesn't get lost in the background.
Overall, this site is beautifully designed. Every element is elegant, including the dark background, modern and delicate font styles, layout of the headings, quality of the photography, and parallax scrolling effect on one long page design. This minimal, dynamic, vertical navigation design just suits it well.
Bulbul Watches is a minimal website design in the E-commerce & Retail and Fashion & Beauty industries.
