Carolina Herrera is a popular, luxury fashion label that exudes femininity. A powerhouse in the fashion industry, Carolina Herrera’s website would have to be as posh as this “Best Dressed” winner.
Clever copy and innovative animations may be able to catch the eye on other web pages, but Herrera knows that there’s no substitute for great fashion. That’s why on this web page, photography is the central attraction. Text is kept to a bare minimum, while the home page is practically saturated with high resolution images, leaving little negative space behind.
From Twilight to the Kennedys, Herrera has designed some of the most iconic bridals looks in modern pop cultural history. Modern women look to Herrera for high fashion bridal inspiration.
The clever website designers at Carolina Herrera know that women love using Pinterest as a medium to plan their wedding. As the user scrolls over images in the bridal section, a button appears in the upper left hand corner of each image, encouraging the user to pin the image. Each pin is essentially free advertising for the brand, so this is a smart addition.
One way fashion designers are able to evoke brand loyalty and credibility is by highlighting the history of the brand. On the “About” page, a timeline provides a multimedia experience through the brand’s history. Vintage photographs combined with modern videos showcase key moments in the brand’s long heritage, painting a picture of the legacy Herrera aims to leave behind. The deep scroll layout captures the user in the brand narrative. Minimal copy allows the high resolution images and videos set against alternating black and white negative space, to remain the center of attention.
With Carolina Herrera, fashion is always the foremost priority. This iconic fashion house’s website is no different. A minimalist layout and sparse amounts of copy allow the fashion to truly shine, while a thoughtful combination of still photography and videos allow the user to see the brilliant colors and textures of the clothes. What else could you ask for from a fashion website?
Carolina Herrera is an elegant website design in the Fashion & Beauty and Luxury industries.