Chase Bank Is A Brand That Puts Consumers First — Both In-Store And Online
Chase Bank, otherwise known as JPMorgan Chase Bank, is a well-known banking institution that’s been in the business of helping consumers and businesses with their financial situations since 2000.
This national banking institution is headquartered in New York City. Chase Bank is the U.S. subsidiary of JPMorgan Chase which is a global institution.
The bank holds more than 5,100 banks across the United States and more than 16,000 nationwide ATMs. It’s a popular, prestigious bank that is part of the Big Four banking institutions that resides in the United States today.
But even before this bank became the popular entity it is today, it was still a strong banking institution. Because Chase Bank existed long before its 2000 merger with JPMorgan. It was actually founded in 1799 under the name The Manhattan Company. And then in 1955, the bank merged with another entity known as Chase National Bank. Chase National Bank was formed in 1877 and was primarily a wholesale bank that worked with businesses and other big organizations.
After this, the financial organization was known as the Chase Manhattan Bank.
Fun fact: Chase Bank can actually trace its roots back to one of the revolutionaries of the revolutionary war — none other than Aaron Burr. The Manhattan Company was actually founded by the notable historic figure — so it’s got a history and prestige that dates back centuries.
But in 2000, this banking institution took part in one of the largest bank mergers the world had ever seen. Subsequently, JPMorgan Chase was formed, dominating the financial world and widening the institution’s reach worldwide.
In 2004, Chase acquired Bank One which gave it a leg up in the credit card industry, making Chase the largest credit card issuer in the United States.
Today, Chase is easily in the top three of banking institutions in the United States. It’s a brand with a prominence and a prestige that can’t be ignored. And thanks to its many acquisitions over the years, it’s a service that offers its customers a seemingly unlimited number of possible features and functionalities in stores, online and on their mobile devices.
It’s a bank that knows how to cater to its audience, but also knows how to stand strong as a powerful financial institution.
But today, we’re talking about its mobile platform and the ingenuity that went into its creation. It’s a stunning app that oozes excellence, usability and comprehension.
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Chase Bank’s Mobile Platform Infuses Modern Design Trends Into Its Interface
The Chase mobile app is a great banking asset for customers of Chase Bank. The app features a refreshingly modern design that brings the best in mobile usability to the banking experience. It’s a bank with a long history, but that doesn’t mean it looks and feels old — quite the opposite, actually.
The Chase app is modern, clean and colorful. It makes use of clever icons in its menu bar to lead users to different sections and different functionalities with ease. And the cleanliness of these images adds a modern and minimal twist that’s on trend and in line with the overall branding.
Similarly, the banking app plays with color in a soft and subtle way. Soothing color gradients make up the header block and images. These colors are light in hue and bring a sense of calm with them. But they also show the brand’s dedication to staying fresh with the times and utilizing modern and present-day design trends to add playfulness and personality.
There’s also a heavy emphasis on imagery and photography that adds a lightness and a persona to the brand and its app. It’s in line with the brand identity and adds a more approachable aspect to the design as a whole.
Plus, check out these other exciting banking apps for more secure app design inspiration.
Chase Banks Incorporates Full Functionality And Strong Security Into Its App Design
The best thing Chase does with its mobile experience is place very few restrictions on what users can do with it.
The mobile app is not a pared-down version of the desktop experience, rather it is a powerful, fully functional tool in its own right. Through the app, users can schedule payments, pay bills, send and request money from friends, stop payment on a check, and manage their personal account information.
To avoid having their card denied while abroad, users can also update their travel info from the app, which avoids the major hassle of having to call the company to advise on travel plans.
From the app home screen, the user has access to a high-level overview of their accounts. Each account is presented on a separate card which lists the account name, current or available balance, and a relevant call-to-action, such as “Pay bills.” Clicking on a card will pull up more details about the account and users can scroll through logs of recent activity.
This full functionality is an added bonus not seen in many mobiles apps for banks. And it really creates an overall experience that is streamlined, exciting and user-friendly. If a user can do everything from the comfort of their own home, they don’t ever have to worry about going the extra mile and go out of their way to perform these tasks. This takes away an unnecessary step and aligns the brand as a powerful, innovative and intuitive one that understands the needs of its customers and gives it to them.
Plus, the encrypted, password-protected app keeps users information and access to funds safe and secure, allowing them to feel at ease when using the mobile app instead of visiting a brick-and-mortar Chase Bank.
Chase Bank is a comprehensive app that lays out a myriad of features and functions for the users to take advantage of — and the best part? There is absolutely no confusion throughout the process.
You’d think that this app would be cluttered and disorganized, thanks to all the content packed inside, but it’s actually one of the cleanest apps the financial industry has to offer.
The Chase Bank App’s Intuitive Design Leads Users Throughout The Platform With Ease
The Chase Bank app is an easy-to-navigate, user-friendly mobile interface that takes the guesswork out of using a banking app.
It utilizes clean, negative white space, clear CTAs, and a simple to scroll platform that leads users effortlessly from one section to the next.
Large buttons and readable text make the app easy to use and it doesn’t feel like a chore to consume information. Small but noticeable touches (like withdrawals and charges shown in red text, and deposits are shown in blue) are used to excellently effect you throughout to improve the overall experience.
These subtle nods are slight, but they effectively help you search through the app and decide on the necessary functions and features. Using color, text and icons, users have absolutely no problem getting from point A to point B with satisfaction and serenity.
Chase Bank’s Branding Is Consistent And Clean Across Platforms And Mediums
The Chase Mobile banking app is intuitive, engaging and customer-centric. It’s made up of a clean and modern interface that pulls users in and connects them with the necessary banking functions that they need to go about their day and get their business done.
Chase is a bank with a long history and legacy, but it doesn’t let its age hold it back. No, this long-standing institution makes sure to stay fresh with the times, creating a mobile app that utilizes modern design trends to ease, excite and pull users along their banking journey with satisfaction.
From color gradients to a focus on exciting imagery, the Chase banking app is an exciting and serene platform to engage with, making the overall process of handling money matters much easier and simpler.
It’s also modern in its layout and organization. This simple, easy-to-use app streamlines navigation and usability through clear icons, simple menu bars and an overall clean layout with plenty of open, negative space that makes it quick and easy for users to perform the tasks that they need to do.
This modern minimalism is stunning when paired with the bright and soothing colors and images. It’s a fresh and contemporary design that leads users on a journey and eliminates the stress that comes from banking.
But it’s not just the design that stands out — the Chase mobile app is a comprehensive and well thought out platform that lets users perform almost all the actions they can complete in person and on their computers.
With a few taps and swipes, users can deposit and transfer funds, make Zelle payments, set travel notifications and more. The full functionality of the app is a stunning added bonus.
And all the while, Chase keeps its branding consistent — from the color palette used to the typography and even the intuitive helpfulness built into the app. This app is a natural extension of the brand and makes the entire experience seamless and cohesive.
Chase is a brand with a history, and it’s a brand that will certainly have a future thank to its comprehensive and cohesive branding, and its intuitive digital platforms.
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