Deluca Coffee is a family-run cafe and roastery based in Banksmeadow, Sydney. Deluca roasts and creates their own high-quality coffee, supplying cafes throughout Sydney with specialty blends. Founder Lucas Georgiou approached the design company Christopher Doyle & Co. to refresh all elements of the brand identity and to establish a packaging system that can grow with their business.
We can see that a unique logomark was created around the D and L letterforms found within Deluca that also references the silhouette of a coffee cup on the machine tray and the barista’s tools.
This mark was then abstracted and used to create a series of supporting illustrations that are applied to product bags, collateral, and in-store artwork. To coincide with the rebrand, the cafe underwent a full renovation to complement the new identity.
The result is a striking, iconic suite of visuals that effectively express the Deluca brand and a unified, flexible system that supports future growth.
Deluca Coffee is a minimal package design in the Food & Beverage industry.
