DOIY is a product design company that brings products to life. They use design to craft products with personality, or rather, a soul. They are a creative powerhouse created by founders Elodie and Jaime in Barcelona, circa 2008.
Their product line ranges from home accessories like bowls or rotating platters to wall art and unique lamp lighting fixtures.
Jaime and Elodie wanted a packaging and print design identity overhaul. They enlisted design agency Folch to tackle their ambition to revolutionize their new approach for the company.
The main problem for DOIY was their identity and communication. It was vastly outdated and did not fit their brand-new product line or approach with new materials like ceramics, wood, porcelain and metal. They needed to create a package for the primary destinations of DOIY products: High-end stores, design focused retail stores and large business chains.
Folch Studio took a long look at DOIY's products and were drawn to Japanese culture. This was due to the details, accuracy of time consuming product production, and playfulness that DOIY is known for. The result was a combination of letters that could spell out words on packages horizontally or vertically, on squared containers, or animated and static ones too. This gave the package design an urban vibe with neon-themed characters.