This rebranding project of the flour Ryazanochka for the company Grain Holding, the largest flour producer. This packaging shows the product's European quality and natural aspect through the design, giving the brand a heartwarming, rustic comfort.
With the use of large panoramic photos in the perfect temperature and correct color tones, the design was a sucess. In fact, it's one of the most appreciated packaging design projects on Behance.
The new packaging emphasizes the richness of Russian land and shows the quality of the product. With a package design like this, no client will dare think the product is bad. The packaging design of the flour“Ryazanochka is a feast for the eyes: wheat fields, endless sky, and stunishing textures.
The designers were innovative and found a minimalistic visual solution that allows to separate the brand from competitors on the shelf.
Flour “Ryazanochka” is an awesome packaging design in the Food & Beverage industry.
