Harry’s Is A Brand That Took On Big Corporations... And Won
Harry’s is an innovative, New York-based brand that provides consumers with quality razors and shaving equipment. The concept came to light when the brand’s founders realized they were being ripped off — paying too much for razors because the industry was dominated by a brand that was constantly upping its prices.
This is a company that mail order products straight to your door, coming into creation in 2013 when two friends — Andy Katz-Mayfield and Jeff Raider — made it their mission to take on the big corporations dominating the industry.
We created Harry’s to be different from other shaving companies. We make products for all men, thoughtfully. We believe that you shouldn’t have to compromise when it comes to the products you use, so ours are designed to be effective and to provide a great experience. Our team of more than 600 engineers, designers, craftsmen, and chemists make our products from the finest materials and ingredients to ensure they perform as well as they possibly can. At Harry’s, we embrace the messiness of masculinity. One way we try to do this is by talking about the things that don’t get talked about as much as they should. Men today are equally as comfortable being nurturing as they are strong, accepting of others as they are self-assured. And there’s wonderful chaos to be found in the middle.
After purchasing a German factory, the brand really sprung to life. In a matter of years, the brand grew exponentially, offering consumers the products they needed at the prices they could afford. They effectively took on big business — and it looks like they’re winning.
Their products are now available in select stores across the world, and they just successfully completed another round of funding.
The Harry’s brand is full of life and personality, and it grew out of a need that all consumers can relate to and admire. And they infuse this life into all of their branding.
The Harry’s website is bright, fun and engaging. It comprehensively details the brand’s core values and cleverly outlines the path this brand took to get where it is today.
But the brand wanted to expand its reach and connect with more audiences. It wanted to spread its wings and get its story heard on a wider scale. And they did this with a fun, creative and informative video that works as an elaborate and engaging storytelling tool that elevates the brand, its authority and its friendliness as a whole.
This Harry’s Storytelling Video Utilizes Humor Keep Its Audience Engaged
The Harry’s brand is known for its innovative, down-to-earth and approachable nature, but this promotional video makes that even more apparent thanks to its light, fun and hilarious nature.
In this instance, this Harry’s video is being used as a storytelling tool to promote the brand and its history. It sums up the past five years of the brand beautifully, creating a hilarious canvas for enlightenment and inspiration.
The story opens up with the two founders — it tells the fun and clever story of their company concept creation — befit with fun and heartwarming photos and all. This video does an excellent job painting the brand as an authentic one — one with integrity, as well as a heart and a soul. By placing the founders in this video, and using them as the main characters, this design takes the corporate entity out of the brand and makes it easier for viewers to connect and engage.
As the story unfolds, there are a plethora of cameos from people that have helped create this brand — from the founders themselves to their parents, to the owner of the German factory and more. These people are playing themselves — they aren’t just actors with no weight or no stake. They are real people, another way to align this brand as a brand with a face.
There are also a variety of soft, subtle and exciting animations and transitions that add a creative edge to the design.
It opens up like an old movie, with lines running along the screen and static that adds a gritty texture. It also shows that this brand isn’t afraid to get dirty.
Images and video move in and out in a fast and exciting way. This video almost looks like its chaotic and disorganized — there are flashy images, exciting scenes, powerful narration and interesting animations that fly in and out almost too fast to really be absorbed. But this works in the videos favor, capturing the startup essence of the company and showing how quickly the brand came to life.
It’s startling, but it makes you look closer.
And the humor that is littered throughout certainly makes you laugh, keeping your further committed to watching more. It’s sprinkled in with verbal jokes, slapstick humor and physical instances that make you smile and even make you laugh out loud. This humor is innately interactive and engaging. And the use of humor cleverly compels audiences to stay tuned and keep watching.
And considering this video is over two minutes long, the creatives needed to do everything they could to keep audiences engaged. Most video ads are 30 seconds, a minute maybe if they’re trying to say and do a lot. So a video that is over two minutes long better be compelling — otherwise it will go unseen.
Overall, this fun and flirty video keeps its audience engaged from the first second to the last — and it has its humor to thank for that.
The Simplicity And Straightforward Nature Of This Harry’s About Us Video Compels Men And Women Alike
This video packs in five years and a whole lot of content — but it does so in such a concise and straightforward way that there’s no room to get bored. And it’s in this way that this video is able to reach so many audiences.
It’s got one goal — to tell the brand’s story. It’s not here to push people to its website. It’s not here to give a product demonstration. It exists to talk about the brand and where it came from to inspire others and encourage them to do the same.
Of course, there’s a promotional aspect to this design. The brand obviously wants more consumers to buy their products, but it also wants to instill in them a message about the brand and its ethos.
The brand wants its story heard so others can get a better understanding of what started it all. But it also wants to align itself as a brand with a face, not a corporation. It wants consumers to understand that they’re the good guys.
And it works.
This Harry’s Ad Brings A Playful Authenticity To The Brand
Infusing humor into your video design can sometimes be tricky. It’s an easy way to add a playful edge to your brand, and to create an engaging atmosphere — but it can also paint your brand in a negative light if the jokes aren’t smart, or your brand doesn’t already have a light and fun persona. Humor is instantly engaging, but it can also turn people off.
If you can master it correctly, however, it can take your brand from fun to fantastic, and it can help you create a video that’s bound for viral fame — reaching more users and widening your brand identity
And this brand perfectly captures a hilarious air that helps convey their brand story in a sophisticated, punchy and exciting way.
This video design infuses a lot of different design elements to create a video that stuns. From the humorous jokes to the smooth and dynamic transition shots and all of the quippy dialogue in between — this design walks a fine line between informative and cheeky, urging people to keep watching, keep learning and check out the brand to find out more.
This video outlines the history of Harry’s — from where the idea came from, to buying their first factory and beyond. It offers key facts — like the number of customers they have, the obstacles they’ve had to overcome and the reason they do what they do.
It’s powerful and authentic. It’s truthful and enlightening. It conveys a story that has the potential to bore and turns it into a performance.
There are jokes that add a smartness to the design, as well as hilarious reenactments that provide cute and silly context.
Overall, this design excels. It uses subtle motion graphics and engaging dialogue to tell a story, combined with a fluid narration and intuitive reenactments that create a relatable story that viewers can follow and understand.
This brand wants its viewers and consumers to see them as real people. It wants consumers to see their story and relate to it. It wants to align itself as a friendly and approachable brand that others can look to as figures of authority — but ones that have a heart and soul and personality.
And this video certainly hits the mark.