The HomeAway Birdhouse Fosters A Community Of Trust And Acceptance
HomeAway is a vacation home rental marketplace. Founded in 2005 as part of the Expedia family, HomeAway is one of the first-ever home rental sites to exist.
It set the stage for home renting, and still stands as a leader in the industry, operating in almost 200 countries across the world.
And the logo design fosters that widespread and welcoming community.
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The HomeAway logo is made up of a wordmark and a symbol. The two parts flow together seamlessly and come with a fluidity that can’t be ignored. These two parts don’t feel disjointed or too separate — instead, this simple and minimal logo is a powerful image that captures the essence of the brand itself.
The symbol in this logo is that of a tiny, illustrated birdhouse. Oftentimes seen in the brand’s signature color — blue — the birdhouse comes with its own connotations and feelings. But right off the bat, you’re hit with its minimal and simplistic quality — with a sleekness and sophistication that gives the brand a modern edge.
We all know what a birdhouse is — it’s that tiny structure we hang from trees or situate on top of a pole. It houses birdseed or other food and is used to give birds a place to rest away from the harsh elements and predators in our yards.
A birdhouse is a happy image. It reminds you of warmer months and sunny days. It’s an image that immediately evokes a joy and an enthusiasm. We all can look back to fonder times when we were kids building these structures or watching the birds interact with them behind the glass of windows.
This gives the brand a peaceful and happy vibe, causing consumers to relate that same happiness to the brand itself.
But it’s also a symbol of openness. It’s a symbol that welcomes others to come in and join hands. Birdhouses are meant to provide shelter to any and all that need it. And similarly, HomeAway is a brand that offers consumers with vacation homes that they can rent and find shelter in.
And they can do so with the knowledge that they are welcome. They are wanted. This is an open, honest and inviting community of travelers. There are no biases or prejudices. These are just people that want to do good and provide a good service.
And this birdhouse promotes that atmosphere tenfold.
Check out other successful uses of symbolism in logo design by perusing out Best Logo Design section!