The Hong Kong Ballet Images Are Striking, Stopping Viewers In Their Tracks & Adding Value To The Posters
Of course, the movement is powerful. This is a dance company, after all. And they’re promoting a performance. Therefore the design has to include movement. It has to include dance. It has to show viewers what they’re going to expect.
But another dimension that adds weight to this design are the situations that are captured in these prints. This isn’t your average poster campaign. Dancers aren’t on a stage, they’re not performing acts in front of audiences. They are in seemingly normal situations that are elevated by the characters and their movement.
Of course, some of these designs put the dancers at center stage, set against a moody background. And these, too, are compelling. These images solely show these dancers performing fantastical displays of artistic talent. These situations are equally eye-catching — you can’t do what these professionals can and that is innately compelling.
But in the images set against cityscapes or in cafes — these images are enigmatic and transformative. These are simple, normal situations that are being turned on their head through movement and body placement.
And they catch your eye because they just don’t seem to belong.
There’s an oxymoronic quality to these designs — they’re exciting, yet soothing. They’re mysterious, yet blunt. And this duality is something that almost doesn’t sit right. Almost. But ultimately, it catches your fancy and pulls you in and suddenly, you’re buying tickets to the ballet.
Regardless of the situation, however, this imagery is powerful. It’s captivating in its simplicity, even though you can feel the raw talent, energy and work that went into them. These print designs are the perfect solution for a dance company and a new performance. They change how you see ballet — it’s exciting, not dull. It’s creative, not traditional. It’s revolutionary, not outdated. And these designs heighten that awareness.