FIND YOUR AGENCY

I Like Tofu

I Like Tofu Colorful Homepage

I Like Tofu is a bright and playful website that follows current webdesign trends through hand-drawn graphics and typography. The bold colors and photography make navigating the site a fun experience.

Information is displayed beautifully throughout. I Like Tofu incorporates little design details, particularly with the spices and ingredients. The website is also very much in tune with the packaging and voice that the company maintains -- in fact, even the contact page is fun!

I Like Tofu Colorful Product Page

The creators promise a flavorful product -- something that's not always associated with gluten-free, sugar-free, natural, and healthy foods. However, this whimsical website portrays healthy food that's sure to delight.

 

I Like Tofu Clean Modal Window

The Product Category page is reached through a standalone button, and appears more like a form than a static page. This is probably due to the fact the the homepage also acts like a product page as well.

This page is more vertical, bold, clean, and minimal, giving users a quick overview of the items. This layout also creates an easy and effective way to access each product. The parallax scrolling and hover effects create more interaction as well. 

I Like Tofu Colorful Product Page

The website is a strong example of consistent and strong brand identity. The logo, packaging design, use of the colors and fonts on the website, and overall look of the web design bind all elements together. This is well-executed, well-designed, and ensures the brand stands out from ordinary health foods.

I Like Tofu Colorful Product Page

There are many great features on the product detail pages -- in particular, the bold typography and custom illustration (which are some of 2017's best design trends).

The center-aligned, handwritten font type of the product name is visually interesting, and reinforced with the background color. The flowing illustrations extended from the product package design and add to the brand's personality. The space surrounding the content is airy, modern, and compelling, which creates a more enjoyable web experience. 

I Like Tofu is a colorful website design in the Food & Beverage industry.