A signature is as personal as your fingerprint.
It’s your DNA. Your autograph.
It’s the thing that was used to sign the Declaration of Independence. It brings new laws into action. It’s a tool.
Signatures stop wars to bring peace. They can combine with thousands of others to spark action. They can light the first flame of revolution.
Signature is identity and intent.
Johnson & Johnson makes consumers and packaged goods. You know which ones. Band-Aids. Tylenol. Baby Powder. The brand is so powerful that we accept “Band-Aid” as the real name for the actual product name: Adhesive Bandage.
The Johnson & Johnson logo is one of the longest-used company logos in the world. The founder James Wood Johnson and his brother Edward Mead John are the Johnsons seen in the name.
The Johnson brothers had a mission: A calling. A purpose so strong that it ceased the tracking of time: Create products that saved and improved lives.
They mass produced sterile surgical dressings and sutures. They created baby powder due to a physician writing them about a patient that suffered skin irritations from their medicated plasters.
This is a spirit of purity. It flowed through the brothers and down to employees.
Their employee Earle Dickson’s wife often cut and burned herself while cooking.
He invented Band-Aids.
Johnson & Jonson baby powder was utilized by a NASA engineer on a rubber strip used to protect a measuring instrument. That year was 1968. That rocket was called the Apollo 8.
Baby powder launched a rocket.
We are looking at a logo that’s retained the same exact signature for over 100 years.
The red color in the logo serves as a symbol for first aid. Humanitarian relief, and protection. The famous red cross symbol was worn by medics during war—the red being easily recognizable during the midst of chaos that engulfed soldiers.
The Johnson & Johnson logo is the personal identity of the Johnson brothers. It’s their signature. Their DNA.
They poured their passion into each product they created. It shows how personally involved the brothers were with their company and their people.
This is the signature that millions of Moms grab to seal up their children’s cuts.
This is the signature that Doctors grab to heal wounded soldiers returning from war.
This signature stops headaches. It protects babies.
It even helped launch a rocket. It was used to sign the first Johnson & Johnson product packages in 1886.
And over 100 years later—it still signs every, single, package with a personal touch, and a caring reminder, that James Wood Johnson and Edward Mead Johnson are still carrying out their mission: creating products that save and improve lives.
The use of history, simplicity, repetition, and storytelling makes this logo one of the best logos ever conceived.
And we can all sign off on that.
Johnson & Johnson is an iconic logo design in the Distribution, Manufacturing and Medical & Pharmacy industries.