Drinking coffee has gone from a normal, everyday activity to part of a lifestyle. Smart marketing and beautiful ads create brand loyalty. Lavazza implemented that idea when they presented Jolie, an expresso machine full of personality.
The website's main banner shows the many colors the machine comes in and details its qualities. It's a small and silent expresso machine, and the site lists its price and includes a call to action inviting the user to complete a purchase.Â
As the user scrolls down, parallax effects show that the cute machine is as small as a kitchen glove. It also compares the sound it produces to other home sounds, revealing how silent it truly is.
Jolie Quiet Compact Coffee Machine Lavazza A Modo Mio is a clean website design in the E-commerce & Retail, Food & Beverage and Technology industries.
