JPMorgan Chase & Co. is one of the oldest largest and well-known financial institutions on earth. It is the name of the holding company and the firm that serves customers and clients under Chase and J.P Morgan brands. The company is number four on the Forbes list and is worth $306.6 Billion.
The logo that took light with the merger in 2008 is traditionalist. The font is a custom sans serif. The lettering is thinner and a more modern version of the previous logo.
Merging two companies is challenging. This logo adopts the branding strategy known as “Fusion” where organizations use branding elements from both companies by combining two names or taking the name of one company and the logo of the merging company.
A thin font gives off a feeling of excellence and elegance. This is the type of brand logo that would be at home etched on the expensive glass doors of major financial institutions.
The “JPMorgan” and “Chase” words do not overpower each other. They serve to complement one another and communicate synergy. Both brands can retain their original significance and prowess while being viewed as equals.
A period at the end of co adds further class to the mark. The “&” symbol is larger like the “JPM” and two “C” letters. This conveys a peaceful visual continuation and flow of “Chase” into “Co” and satisfies the eye.
Through a traditional and custom thin sans serif font, and special consideration to the letter sizing, the logo emerges is simple yet powerful. It smoothly transitioned the merging of JPMorgan and Chase into the world’s sixth largest public company with a hedge fund unit that is the second largest in the United States.
The JPMorgan & Chase Co. logo reminds us that less is more. Even when designing a logo that represents a company worth $300.6 billion.
JPMorgan Chase & Co. is an elegant logo design in the Banking & Finance industry.