Nike+ Run Club is an essential resource for runners who want to track their runs, monitor their performance, and improve their times and distances over the long-term. It’s a powerful tool that takes the guesswork out of understanding distance and run performance.
An inbox feature allows Nike+ to communicate easily with users, offering tips on using the app and inviting users to join in on in-person events. The inbox is an effective way to connect the mobile experience of the app with a more holistic experience of the Nike brand.
On a fundamental level, the purpose of the app is to allow users to track their run using their GPS coordinates. The app automatically calculates performance during the run (minutes per mile, etc.) and gives the user a map view when the run is complete. For each run, users can see their pace, duration, calories burned, and a detailed overview of their route, pace, and splits. But the app has features that make it more than just a run tracker. It encourages deeper engagement in a multitude of ways, such as with social integrations and feed of friends’ activity.
The app rewards continuous engagement through the awarding of “achievements”, acknowledgements of milestones or goals that the user has reached. Run levels also encourage users to come back frequently to add more miles.
The design of the Nike+ app is modern and fresh. The app has a white background that’s punctuated by bold black text. Typography is kept lightweight and plentiful white space is used throughout. A neon green accent color is used for key calls-to-action and colors are used elsewhere to visually designate speeds and runner levels. The app is a truly essential resource for runners, and one that clearly puts an emphasis on usability and strong aesthetics.