Palantir (slide 1)

Palantir technologies has a $20 billion valuation. The company specializes in big data analysis, helping the United States Intelligence Community and United States Department of Defense with cyber analysis.

Their software is used to triangulate and track down the most wanted terrorists in the world.

The stand-out feature of the Palantir logo is the orb with a downward facing arrow. This orb is simple and iconic.

There are two ways to interpret this orb. The first, ties into the identity of the company founders being fans of Lord of the Rings. The actual term “Palantir” stems from the seeing stones in the Lord of the Rings.

An orb on a pedestal was used by great wizards to obtain knowledge and veer into the enemy’s secrets.

The font used in the logo is Univers Roman.

It could also be interpreted as a human reading a book. The logo represents Palantir’s main goal: achieving human computer symbiosis.

Human Computer Symbiosis was a term once used from J.C.R Licklider—a man who was half psychologist and half computer scientist. He proposed that the tech industry should focus on helping humans investigate hypothesis.

This is only possible, he argued, if analysts possessed tools that allowed them to creatively pick apart data from every possible angle, in search of the fleeting “aha” moments that captivate our imaginations.


Palantir (slide 2)

The awe that this logo emanates when it crosses paths with eyes originates from the perfect simplicity. Like Palantir’s core mission, the marriage of the orb symbol and perfectly spaced Palantir font is symbiosis in its purest of forms.

It simply belongs. Palantir’s two-man products, “Gotham” and “Metropolis” add credibility to the company founder’s love for science fiction and fantasy and Lord of The Rings.


Palantir (slide 3)

Palantir has peered into their orb since 2004. The orb is all knowing. It tells a clear story: we study huge amounts of data and make bold predictions to catch the most wanted terrorists in the world. We could also help your business, too.

The lesson here is this: The world’s most iconic logos say the most, while carrying the fewest features.