The specially sourced tall bottles are in themselves an attractive part of the design, but the labels ensure that the design stands out as unique and memorable. The labels feature an aesthetic combination of white, black and gray, creating a very visually appealing effect. The font is mostly lower-case, and in dark black. It is well-spaced and easy to read, ensuring that attention is not detracted from the label.
The pure white base has been offset with styled black prints, as well as typographic and layout patterns that take cues from nordic design. The labels also feature very artistically created designs, inspired from the ingredients used to make the liquor. In fact, the leaf and wood motifs printed on the labels of the bottles were created from carefully crafted ink prints and digital photographs, taken from the very trees and bushes the fruits were grown on. These handcrafted labels add a personal touch to the bottles, and are completely on-brand with the identity of the company. The word “Säde” means spark in English; since some of the trees were damaged during a storm, the designers thought it would be a good idea to "capture their last spark" (Säde) in that way.
The labels evoke a spirit of purity and clarity, as well as a touch of minimalism coupled with a modern look. They have a contemporary, fresh, unique and artisanal vibe to them, engaging the viewer. Colors, shapes and spaces have been used brilliantly to create a unique design that manages to stand out as well as depict the identity of the brand.
Säde Schnapps is an elegant package design in the Food & Beverage industry.