Snapchat (slide 1)

Evan Spiegel drew the original Snapchat logo on his bedroom computer.

In one night.

When researching the top 100 apps, Evan and his dormmates drew a robust conclusion:

None of them were yellow.

The ubiquitous Snapchat ghost has a name: Ghostface Chillah. Ghostface Killah of legendary hip-hop group Wu Tang Clan is the source of this inspiration.

Ghostface Chillah is outlined in a black line that creates the ghost shape. The inside is white, and this symbolizes Snapchat photos simultaneously being seen, and disappearing.  

The yellow color in the background of the logo is Hex: #FFFC00.

The original logo featured Ghostface Chillah with his tongue out and a two-tone yellow background:

Snapchat (slide 2)

But Snapchat decided to update the logo with its current look: a blank face, and one solid yellow color. The brand implemented the change because it was vital for the user to feel like they were the face of snapchat.

The Snapchat logo is iconic. It is one of the most recognized logos in the world. Part of this reason is that the logo, like Nike, share a common trait: one image.

Snapchat (slide 3)

Absent are words. Vanquished are unnecessary hashes or checkmarks.

The ghost is a universal symbol that resonates with people from every country on Earth. Having a word, a logo in a language that the majority of people do not understand is not effective.

A symbol that everyone recognizes regardless of language is all-powerful.

Snapchat (slide 4)

Let us add in the catalyst that completes the formula for this iconic logo: millions of users. Millions of eyes using, sending, and receiving messages with a ghost logo.

Repetition is created. To make an iconic logo, a great design is simply not enough. People have to see it again and again.

Once they do, the design is no longer a design.

It is transformed into a symbol.

And symbols? They become icons.

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