The History Of Tidal And Jay-Z's Influence
Tidal is a subscription-based music-streaming service like Apple Music and Spotify that allows users to listen to all their favorite artists from their mobile phones, tablets and desktop computers. The service was founded in 2014, and today it boasts more than 50 million titles. It’s also the leader in high-quality music, offering the best sounds quality of its competitors.
And it pays its artists accordingly, paying the highest percentage of royalties to its artists and songwriters.
According to the brand, this is what makes Tidal unique:
TIDAL brings music fans closer to their favorite artists and gives on-demand access to discover new music from our massive music and video catalog. TIDAL's extensive catalog is supplemented by exclusive content, including exclusive videos and songs featuring the world's top musicians, athletes and entertainers and up-and-coming independent artists. We offer not only access to exclusive digital content, but also the ability to participate in unique real life experiences such as concerts with established or emerging artists and other direct interactions between fans and their favorite artists. Human curation is an important part of what we do at TIDAL, and we have an expert group of tastemakers to help select and promote emerging artists to a broader audience via our TIDAL Rising program. We also provide a choice of both premium and HiFi music quality that enables fans to experience music as the artists intended it to be heard. TIDAL now offers Master Quality Authenticated technology, which is a way of compressing digital music without limitations to deliver guaranteed master-quality sound. This allows subscribers to hear music just as it was recorded in the studio; an audio experience as the artist intended.
Tidal was founded by Aspiro in 2014, but in 2015, it was acquired by none other than the infamous Jay Z. And after the purchase, the brand quickly rolled out a rebranding campaign that got a large portion of the music community involved to promote it. As a result, more celebrities jumped on board making Tidal the first artist-owned music streaming service in the world.
Tidal has made its mark due to its high royalties, high fidelity, lossless audio quality and exclusive, first-access rights to songs, music videos and albums.
Today, Tidal operates in 52 countries making it a worldwide phenomenon.
Thanks to Jay Z, the brand was able to get back on its feet and relaunch itself as a fresh, modern and exciting music streaming service that put artists first. It puts an emphasis on the auditory experience and musical artistry, offering its subscribers access to music before anyone else, solidifying its place as a leader in quality music streaming. And its app helps promote this tenfold.