Urban Walks is an interactive walking tour app for New York City, and its website gives a brief overview of what the app has to offer.Â
When users first land on the site, they are introduced to the product through split main messaging, divided by a phone showcasing sliding panels. The site has an interesting scrolling effect for the first few panels -- the phone captures users' attention by staying in one place while the background and surrounding information changes.Â
The "Select a Tour" panel uses an interactive map as the background, which is mirrored within the iPhone in the middle of the screen. As users move the map around, the phone reveals hidden locations to visit.
Throughout the scrolling journey, the site's universal elements remain in the same place on the page and do not move. This feature is ideal for app websites, as users can then easily access social icons (located on the top right for Urban Walks) and the "Download on the App Store" button (found here in the bottom left corner).
To sum it up, the site (and the app) utilizes a variety of custom illustrations, blurred images, and short description text, which keeps the main focus on the phone app.
Urban Walks Walking Tours New York City is an awesome website design in the Travel industry.
