These Veuve Clicquot Tin Boxes Give An Unexpected Edge To Traditional Alcohol Packaging
When you think alcohol packaging, you don't normally thing bright, bold, one-dimensional color and strict shaping. But you see that with this Veuve Clicquot packaging. And it excels.
To acknowledge the brand, its history and the many destinations across the world, this brand created the “Connected Arrow” collection to detail cities around the world and their distance from the flagship center of production.
The message here is to build new discoveries and grow the brand’s reach. And it works thanks to these clever package designs.
Instead of sitting in a traditional box or on their own, these champagne bottles are encased in a bright, sleek and playful tin. It’s structured and powerful and strong. And these tins take on the shape of an arrow, further promoting that sense of movement and far-reaching potential. The shape is soft, yet regal and sophisticated. The arrow stands pointing up to the sky, but when sat on its side, you really get a look at the copy that lives on the tin and understand more clearly the intention behind the design and the collection as a whole.
These designs are bright and shiny, encased in the iconic Veuve Clicquot yellow that exudes authenticity, authority and honor. And this yellow coloring makes it easy for the bold typography to shine through.
On the front of this design sits the iconic Veuve Clicquot emblem in a thing, sleek black font. Beneath this is a large city name in a bold, black uppercase, sans-serif font. This words almost jumps from the design and adds even more integrity to the brand as a whole.
Under this is a distance marker, noting how far this city is to the Reims home production facility.
There is little else on this tin. The logo is seen again on the sides, but other than that, this modern and moving design is minimal in nature — paying homage to the brand’s past, present and future.
This design says a lot, however. It says that it’s been around for years, and has been able to touch so many destinations. It says that it’s still learning and growing, and wants to continue to reach more audiences and inspire consumers. It says that it’s a brand with integrity, honor and class. Veuve Clicquot is a brand that knows what it’s doing and no one is going to tell it otherwise.
These tin package designs are strong and sleek, just like the French champagne brand. And they further cement Veuve Clicquot’s prominence in the world of bubbly booze.