With Virgin America, your world just got a whole lot bigger. All you have to do is hop online to find your next big adventure!
Travel is complicated enough without having to spend hours fighting the airline’s website to figure things out, but Virgin America makes it easy for you to travel by offering an uncomplicated website design. The moment you hit the homepage, this becomes abundantly clear! The monochromatic gray and white design is complimented by the eye-catching pinks, purples and oranges in the menu header. That splash of color guides your eyes down to the main call to action on the page: Searching flights. After all, you’re there to book a flight -- so why not dive in right away!
The page offers up a dual menu option. Within the colored menu bar, you’ll find the main functions of the website. The white font stands out against the vibrant color and draws your attention to each option it offers. If you scroll your way to the bottom of the page, you’ll find a much more extensive footer menu. Designed with a contrasting dark and light option, the dark gray words are neatly lined up in a borderless table. Each column presents with the same number of options, giving the footer menu a clean appearance.
Interested in learning more about what’s going on within the airline industry as well as what’s going on with Virgin America? Take time to peruse through their blog! Their blog also features company news, so you can take out two birds with one stone as you explore.
Articles are organized neatly on the page in a grid pattern of four. A crisp photograph or illustration begins each article, catching your attention with vivid colors against the white background. Each image is accompanied by a lightly colored preview of the article. The preview wording trails off, sparking your curiosity to click into the article and read more.
A vibrantly purple color bar underneath the articles invites you to explore the number of topics written on. These popular topics are presented in white hyperlinks, giving you quick access to finding an entire topic to explore. It’s a great place to begin if you know what you’re searching for!
Virgin America takes the complicated out of planning by giving users a minimized website experience. The designs are downplayed and rely on accented colors with a clean presentation to make moving around their site a pleasant user experience.
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