Here we have the card folded into an envelope with the X seal. Zipeng Zhu’s design was so great it won best of region for East in PRINT’s 2016 Regional Design Awards.
Zipeng took originality and repetition, two stand out attributes of best package design, to heights I did not know were possible. He simultaneously highlighted the design capabilities of A to A’s production facility. This isn’t just a holiday card -- it is a masterful exhibit of someone at the pinnacle of design knowledge.
There could not be a greater card to send to A to A’s clients and friends to celebrate the holiday. This card would have left a smile on all of their faces. If not, they would at the very least be impressed beyond belief. The best print designs leave lasting impressions on all who view it.
This is an example that will help you in your journey of design inspiration. Zipeng did not just raise the bar, he catapulted it to levels requiring a telescope to see. He took a huge risk. A gamble. And he attacked his goal with ferocity. I commend him and congratulate him for accomplishing this feat, and we are all grateful to witness a new level of creative possibility with Christmas cards.