Bed, Bath & Beyond is a major retailer of home furnishings and home goods. They have a strong brick-and-mortar presence across North America as well as a well-established ecommerce business. The Bed, Bath & Beyond mobile app brings the brand’s extensive selection of products to the mobile shopper.
The app does an admirable job of offering many different user pathways to explore product categories and collections. From the homescreen, users can shop by featured themes, or dig deeper into specific categories. Main categories are represented through textual and visual cues, which helps makes the navigation process feel less tedious. Users can also search via the search bar that remains fixed at the top of the screen, or browse to other areas of the app via the icon navigation at the bottom of the screen.
Product category pages are kept uncluttered by limiting the listings to one image within the width of the screen. A variety of filtering options allow users to narrow their search to find the products that match their specific criteria. From the product detail pages users have access to full product information, as well as options to add to cart, add to registry, or pickup in store.
The Bed, Bath & Beyond app features a refreshingly cool palette that includes a white background and a soothing deep blue accent color that is used liberally across many different design elements. Typography is relatively lightweight, done in shades of gray and white. Overall the app has a bright, approachable feel and it does a good job of helping users find what they’re looking for as efficiently as possible.
Bed, Bath & Beyond is a best app design in the e-commerce & retail industry.
