The L’Oreal Makeup Genius app is an augmented reality mobile application that allows users to try on different makeup looks and specific products to experiment with how those products will look on them.
The app gives users the option to scan their faces and either apply pre-populated “looks” or create their own looks by selecting specific products and adjusting colors and intensity to achieve the desired effect. From there, users can select the products they’ve "used" to add to their cart and subsequently purchase. The app incorporates a before and after tool to allow users to compare and contrast their own looks with the ones created from the app.
Other than the augmented reality elements of the app, users can scan products to use with the app and create an account for more advanced access to new products and to save the looks they create using the app.
In order not to confuse the target audience, expert app developers aim to balance innovative functionalities with a simplistic user journey.
The app is designed in minimalist black-and-white tones and light typography. Navigation is conducted via an icon menu of custom illustrations that run along the bottom of the screen. Large, bold, fashion-forward imagery is used to punctuate the app experience and convey a sense of luxury and high-end beauty.
The L’Oreal Makeup Genius app is a good example of the deliberate and purposeful use of augmented reality to provide useful information to users and offer them a fun, engaging experience at the same time. The connection back to product purchase gives the app a purpose that is greater than entertainment, while the app’s unique experience gives users a reason to engage regularly with the app.
L'Oreal Makeup Genius is an engaging app design in the fashion & beauty industry.
