Standout features:
- Illustrated letter “b”
- Perfectly balanced
- Trendy typography
Bloom is a Canadian financial start-up focused on changing the lives of the 55+ demographics through home equity. They approached Wysp Creative with a fairly basic logo in place and a thoroughly considered brand concept and roadmap, looking for a re-imagined visual identity.
The core challenge when refreshing the Bloom brand was keeping in mind their older demographics. So, while the new logo solution is trendy, it is legible at first glance and it doesn’t rely on an aggressive color palette.
Or as Ben McCabe, founder of Bloom Finance Company, puts it:
“There are certain nuances to our business that made branding particularly challenging. Namely, how would we create a look and feel for Bloom aligned with the fresh and modern approach that’s so integral to our mission, in a way that would appeal to a 55+ audience.
Wysp was able to strike a perfect balance, considering the critical elements of accessibility, simplicity, and modernity.”
