Standout Features:
- Modern and minimal
- Versatile logo interpretations
- Expanding the color palette
Fujikonstruct is a Filipino construction company that swapped their outdated visual identity for a new, modern appeal. TBC Manila Design House’s rebrand solution aims to show Fujikonstruct’s layers that go beyond the dust and dirty manual labor.
They updated the old logo, decluttering it by removing all excessive elements. The new emblem appears in two thick parallel lines against a shorter one positioned diagonally below them.
It represents several potential readings. It symbolizes a mighty, unmovable mountain that indicates the security of their projects. The shape also resembles a striking hammer and a house that maintains all the molecular tasks behind the finished product. The new logo also conveys the company’s evolution in identifying the crucial aspects of the projects they’re working on.
The color palette was expanded, with the novel shades of brown joining the previously used yellow and blue. The brown efficiently conveys the colors of the usual construction materials, like sand or earth and wood.
